Biotech Marketing Agency

Leading Biotech Strategies

Elevated specializes in helping biotech organizations grow with digital marketing. Let’s strategize and help your brand grow online.

Let’s Strategize

By completing this form, you acknowledge and agree that Elevated may contact you at the information above.

Let’s Strategize

By completing this form, you acknowledge and agree that Elevated may contact you at the information above.


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Medical Marketing

Medical Marketing

Our team specializes in biotech marketing and helps medical brands in the industry gain market share and revenue growth by leveraging digital marketing tactics. By combining your products with the right message and strategic positioning, we believe that our online marketing strategies can become a very strong asset to your brand.

Agri Marketing

Agricultural Marketing

Agriculture biotechnology is growing at a rapid pace. With more brands joining the industry and launching more products and solutions, the market is getting competitive. However, by utilizing highly customized digital marketing strategies, we can help you position your brand, gain market share, and help you reach your growth goals.

Industrial Biotech

Industrial Biotech Advertising

The industrial biotech sector is among the fastest-growing type of biotechnology companies. Our team of biotech marketing experts can help you strategize on how to capitalize on the growth of the industry by launching strategic campaigns that can help your brand gain market share anywhere in the world.

Biotech content

Biotech Content Marketing

Biotech companies have the opportunity to employ social media and website content to build their brand awareness. At the same time, these channels can help your brand educate customers on the value and benefits of your products. Your content can also help you engage with your target audience and build relationships for pre-sales, post-sales, and build loyalty.

Biotech PPC

Biotech Pay per Click (PPC)

Our team of biotech marketing experts can help you position your brand when a customer searches for your products and services with advanced PPC (pay per click) campaigns. A highly-targeted search engine campaign can help your brand be found and seen when customers need it the most.

BioTech SEO

Biotech SEO

Biotech SEO (search engine optimization) is another great marketing strategy that can help your brand grow online. SEO helps your website become more visible and relevant when your B2B and D2C customers go online searching for information and products you offer. This is a great way to diversify your marketing efforts and grow your visibility online.


Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

How do Biotech companies

connect with Customers?

As a biotech professional, you have seen the industry grow exponentially in the last few years. With more and more competition in the industry, it brings new challenges to your brand. Getting the attention of your customers and reaching your target audience might have become more difficult than in the past. That’s where digital marketing comes in. Whether you’re focusing on getting your products and services to B2B (practitioners) or D2C (patients), a marketing strategy can help you communicate better with your customers.

How do biotech
Why do

Why do Biotech companies

need digital marketing?

Thanks to advancements in technology, biotech companies can use digital marketing to communicate effectively with prospects and stand out from competitors. Before starting any advertising, it’s important to consult with biotech marketing experts like Elevated, to help you plan and strategize properly. It’s important to consider what your brand represents and who your potential customers are. Our team at Elevated can help you then strategize on how to help you position your brand in the market using the most effective channels.

Know Your


Before you jump into your research on marketing strategies, it is best to find out your brand and whether yours is going to be using a formal tone or a casual tone. You will need to compare your business to other businesses to see how well yours stacks up against the competition.

Know your brands
Consult Biotech

Consult Biotech

Marketing Experts

As a biotech expert yourself, you probably know the challenges you face when communicating with prospects and customers. This is where our team at Elevated can help you craft the right message and place it in the right place to reach your target audience. Our team of biotech marketing experts have years of experience helping biotech companies grow online.

Biotech Marketing


Social media marketing is an incredibly powerful tool for any business, big or small. Because many social media marketing options are free or low-cost, this method can be an especially useful addition to a tight budget. The longer you wait to implement a social media marketing strategy, the more money you are losing as a company. Below are some interesting statistics to highlight the power of social media marketing, and how its presence is altering the future of advertising.

  • The global biotechnology market value is expected to reach $727.1 billion by 2025
  • Experts predict that the biotech employment rate will grow by 5% between 2019 and 2029
  •  The revenue of the biotech industry was $108.2 billion in 2020.
  • There are more than 800,000 biotech employees in the US.
  • Companies spend upwards of $314 million just to get a single drug to the market.
  • 95% of search traffic goes to the first page of search results
  • 90% of pages receive zero organic traffic


Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

Determining What Social Media Ad Platform is

Right For Your Business

Figuring out which social media platforms to use for your company can be tough. While there are a lot of options out there, it’s best to focus your efforts on a select few, to keep content-centered and high-quality, and so as not to oversaturate your clients with options. When deciding what platforms to use, you will want to ask some essential questions about your intended demographic. What age are you catering to? What gender? Do you have a niche product, or is it something that a broad audience could enjoy? Do you have a following and wish to expand it? If so, ask the above questions about the demographic you’d like to bring in to your client base. Be as specific as you can about your desired customer — it will help when looking at social media platforms and how they cater to different people.


Though Facebook is the largest social media platform, its users have trended older in recent years. However, because it is widely used around the world, you have access to the widest range of races, genders, religions, and sexualities. Because the platform is so popular, it is harder to catch users’ attention, so standout visual ads are a must. The demographic will be swayed by good value and a unique product for their age group. For all the competition, Facebook does provide inexpensive advertising options and is a great place for customers to discuss products with others.


If you’re looking to advertise to a younger group, Instagram is a great option with a median demographic of 18-29-year-olds. Keep in mind that most Instagram users reside outside of the U.S., so if your products or services are confined here, it provides less of an opportunity. Also keep in mind that video and visual ads are key, as the app runs entirely on these two mediums.


Snapchat presents opportunities to market to a very niche market. The app is very popular for users under 24, but not many other people. The main draws to the site are filters and disappearing photos and videos, so if you have a creative way to market under these stipulations, more power to you. A Snapchat ad agency is the way to go if you’re stuck on this platform.


Lots of advertisers forget that YouTube is a social media platform as well, and one that is highly effective to advertise on. Ads are often repeated, so your viewers are likely to see the information several times, cementing it in their memory. The payment options are based on whether a user interacts with your ad, so there isn’t much of an upfront risk to advertising with them. You will need to use video to advertise, as that’s what the platform is all about. If you can manage to get a quality video together, you’ll find that YouTube reaches almost every age group and demographic and can yield some amazing results.


Most people associate LinkedIn with individual profiles, but businesses can yield some great business-to-business connections there. If you’re looking to advertise within the business world, or to working professionals aged 30-64, LinkedIn is a great option.

Another consideration when deciding upon platforms is reputation and respectability. If you are in the legal or medical communities, for example, it may be inappropriate or ineffective for you to use TikTok or Snapchat to advertise. Though you may be looking to bring in a younger crowd, places like Twitter and Instagram will get you a similar demographic without the necessity to create content that is wildly off-brand.

If you’re an art-based creative company touting your new collaboration, LinkedIn likely won’t be the scene for you, and Facebook would be a better way to reach a similar group. Feeling out the “vibe” of the platform is just as important as the demographic information itself. If you need help, hiring a site-specific professional, such as a Twitter ad agency can help give you detailed and personalized advice.


Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

Apple iOS vs Facebook Ads -

What You Need to Know

We’ve discussed how Facebook’s mega presence on social media makes it a convenient and effective way to advertise. For now, that remains true. However, changes are coming in Apple’s iOS 14 that will significantly alter how straightforward advertising on Facebook is to do. Right now, a program called Facebook Pixel reports to Facebook when a user buys something after clicking on an ad for it. This helps advertisers in a few ways. The first is that they can plainly see how effective their Facebook advertisements are at bringing in direct business, a fairly straightforward yet helpful bit of information. However, Facebook Pixel can also help advertisers target new clients, by grouping them together based on things they’ve bought in the past. This data is how Facebook knows who to advertise to when you set a Facebook ad to target, “women over 30,” or, “people interested in current events,” for example. They determine a lot of this grouping based on Facebook Pixel information, and it leads to fairly effective and straightforward advertising.

Apple’s new iOS 14 is going to change this. Apple has recommitted to certain data privacy enhancements that are meant to protect users’ information from being constantly mined for advertising purposes. In this new update, iOS users will be able to opt out of tracking, meaning that Facebook Pixel will be unable to send information back about purchases and demographics. This may severely limit an advertiser’s ability to target specialized groups. This can also severely sway statistical data about advertising, as some people will still be able to opt in to tracking. The discrepancy between the two groups will likely lead to misfired ad attempts by Facebook, and a dip in the efficacy of Facebook ads in general.

In response, Facebook has developed a system called Aggregated Event Measurement. This is a way to collect general information about Facebook users without dipping into information protected by the iOS update. This tactic is still very much in development, so not a lot is known about how it will play out for advertisers. We do know that there are 8 conversion events that are currently measurable under the restrictions, and by prioritizing these events you can maximize the potential of ads under the new system.

Essentially, Facebook is responding to Apple’s privacy protections by finding criteria that may define a group without actually mining their data for information. These eight Aggregated Event Measurements are predetermined by Facebook, and their algorithm prioritizes them for you based on your business and past client bases. However, you have the ultimate control over these measurements. At any time, you can reorder the eight events to prioritize groups that you believe fit into your company’s desired demographic.

This new system is great for people who wish to maintain autonomy online, but for advertisers, it generally means that the audience you can reach on Facebook will be less specific, and depending on your product, the ads may be less effective. If you have a particular niche product, you may want to consider a different mode of advertisement or altering your Facebook ad to appeal to a more general audience.

Do remember that this update is coming from Apple. This means that the portion of the world that doesn’t use iPhones or iPads will be generally unaffected. Though other companies may have their own identity protection plans, this particular update is only available to Apple users. However, it’s worth noting that this update could have wider ramifications than just Facebook. If other sites rely on privacy infringement to target ads, there may be hiccups in advertising with them as well. Now would be a great time to seek out a Facebook ad agency to guide you through the changes and keep your ads afloat.


Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.


Social media advertising helps you target users on social media with ads relevant to your business. You can utilize your desired social media platform to create ads customized to your needs. First, you’ll need to identify your target market, choose an effective platform, and develop ad copy to attract clients. Then, the platform will analyze its users information and how they interact with its services to serve your ads to your most important demographics.

While you’ll need to engage in a healthy advertising mix for your business, it’s important to know that social media advertising is relatively inexpensive compared to traditional advertising. You’ll reach a large number of targeted individuals at a fairly low cost, especially when you consider that most social advertising is on a cost-per-click (CPC) basis. Best of all, you can incorporate your best-performing traditional advertising techniques into your social strategy.

Facebook, Twitter, Instagram, and YouTube are all social media platforms that show longstanding popularity with consumers. However, TikTok and Snapchat are up-and-coming, especially among younger demographics. In addition, LinkedIn is essential if your company provides B2B products or services. In the end, you’ll need to perform research to determine your ideal demographic and choose two to three platforms based on  your needs

Ideally less than half. If you’re buying all of your clicks, the customer loyalty isn’t there and you probably need to examine why that is. If you aren’t paying to advertise at all then, well, you’re Kim Kardashian. Ideally, you’ll get a good amount of organic growth, and can fill in the lulls in growth with paid ads that can boost your numbers and keep your account’s momentum going.

Creating engaging social media advertisements that successfully drive users to your page is the reason you’re investing in social to begin with. However, the type of ad that is the most effective for your unique business can differ depending on a variety of factors. In general, video and image-based ads tend to fare better than text-based ads. For Facebook and Twitter (who share a messenger service) and LinkedIn, consider employing a chatbot.


Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.


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