Backstory

DJO Global is a worldwide billion-dollar company dedicated to providing intelligent medical devices and services from prevention to recovery.  Prior to working with Elevated, DJO Global had an in-house staff dedicated to their digital marketing efforts, along with search engine optimization (SEO).  While DJO Global is a leader in the healthcare industry, they needed new ways to increase their organic traffic across all platforms and strategically attract visitors across a wide range of keywords and geographies.

Problem

In the past few years, online medical device sales have become one of the more competitive industries on the Internet.  The client was investing heavily in their digital marketing efforts, but was dissatisfied with the results of their campaigns, as they saw stagnant growth in regards to organic traffic.  Looking to grow their online revenue, DJO global needed help boosting organic traffic and conversions made through their website.  Giving enough attention to digital marketing campaigns was difficult operating internally, as DJO Global ran into issues with bandwidth and scalability.

Solution

Our team immediately went to work overhauling the account structure, introducing a new digital strategy and expanding analytics for better onsite optimization.  We implemented a number of dramatic changes to the content, architecture, and external links to increase the quantity and quality of organic traffic.  By taking over control of DJO Global’s website development process, Elevated was able to build out new site features, manage maintenance and integration in real time; a vital practice for adjusting and optimizing site content or ad copy.

Outcome

Once integration was complete, Elevated continued optimizing their site based on sales and ROI.  The digital strategy implemented for DJO Global saw dramatic improvement in comparison to previous procedures, organic search traffic was up 107%, and revenue increased by 26.67% as well.

Reflection

Today, DJO Global continues to grow its product offerings with a fine-tuned strategic digital marketing strategy.  By implementing website development, integrating search engine optimization efforts and conversion rate optimization, Elevated enabled DJO Global to reach new customers and expand their online presence in a competitive market.