Using Optimizely in an Emergency

We’ve posted before about how much we like using Optimizely as our split testing platform – both for our own properties as well as for our client’s websites.

One thing that I haven’t seen mentioned about Optimizely is, how in a pinch, you can use it as a content management system.

Twice in the past few months we’ve had clients who needed emergency edits but their dev/IT teams were unavailable.

On the first occasion, the client launched a new promotion. It was mentioned in their text ads but somehow their dev team didn’t get the word to add it to their website.

People familiar with paid search know that if you have a special promotion running in a text or banner ad and it’s not mentioned on the page, you’ve just wasted the cost of the click.

The second occasion, the client needed a block of text removed from their website that should’ve never been added in the first place.

Fortunately on both occasions the Optimizely script was installed sitewide.

How we did it:

Using traffic allocation within Optimizely, we created a “test” page with the promotion on it and directed 100% of the traffic to the virtual page.
We used the same approach for the page that needed the text removed.This temporary fixed worked great until the client’s dev team could code it in properly the next day.

Having this capability allowed us to be able to go the extra mile for a client in an emergency – something that always pays off in the long run.

If you’re looking for a great split testing tool, I encourage you to use their free trial to launch a test on your site.

If you’d like some in depth help with raising the conversion rate of your site, give us a call and let’s have a conversation. We’ve helped out a lot people in a similar situation to the one you’re in now.

(note: we are a certified partner of Optimizely but we receive no compensation for referring new customers to them. We just happen to think their platform is one of the best around!)


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