Transform Your Conversion Rate &

Increase Your Revenue

Don’t let a poor conversion rate run your business into the ground. Dedicated CRO services from Elevated Digital Marketing can help you boost your conversion rate and grow your business in the process.

WHAT WE DO

Discovery & Listening

First and foremost, we listen to you and your clients to determine what’s working. Then, we’ll implement the necessary testing and analyze your metrics to develop an ideal launching point from which we can help your site improve.

Active Optimization

During this step, we take the results from our discovery and listening sessions and put new ideas into practice. Here, we’ll continue to develop our hypothesis, implement the identified best practices, and make changes that work.

Results + Analysis

Our team will analyze the effects of each change made to ensure that we’ve made the necessary improvements and achieved the desired result. Once success is apparent, we’ll implement the changes across all mediums before shifting focus to future plans.

Repeat + Evolve

Conversion rate optimization is not a linear process. The above steps are taken with the understanding that the process will need to be repeated across channels as your needs change. The key to CRO success is constant evolution and adaptation.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

The Value of Conversion

Rate Optimization

While finding new customers and leads is a great goal, it’s much more cost-effective to fully utilize the ones you have. The reality is that most organizations don’t manage to capitalize on existing customers, and conversion rate optimization helps you begin to do so. For example, if your website has a 10% conversion rate, that means that for every 1,000 visitors, you only net 100 conversions. Using CRO can increase conversion rates significantly, without the need to search for new potential clients or develop numerous new marketing campaigns. CRO is all about refining what you have to be the best it can be and leveraging your current efforts to produce results.

Who is Conversion Rate Optimization

Useful For?

There really isn’t a single website or business that would not see benefits from conversion rate optimization. No matter your niche or current flow of customers, CRO can increase the number of contacts who become leads and the number of leads who become customers. B2B and SaaS businesses especially benefit from CRO, as the entire business model is built upon showing potential clients how they can benefit from their services. CRO is helpful in ecommerce as well, where a website acts as the main purchasing platform. However, there is room for CRO in any industry.

Why Testing Hypothesis

Are Critical?

The entire purpose of CRO is to make changes to your existing website so that it creates more conversions. In order to understand if your efforts are working and make informed decisions in the future, you need to establish a hypothesis to test first. Just as you wouldn’t start mixing chemicals in a lab without a theory and a potential outcome, you don’t want to begin CRO testing without a plan and a desired outcome. Making changes without a way to test their efficacy means you’re going in blind and may even lead to a negative impact on your conversions. A hypothesis allows you to work toward a particular goal and narrows down a way to get there through scientific and logical reasoning.

CRO Statistics

That Matter

Though conversions are the ultimate goal of any business, information about the most effective ways of achieving them is nearly as critical. However, while conversion rate analysis is incredibly valuable for businesses, many still hesitate to begin implementing optimization strategies to improve their results. That’s where CRO comes in.

About Conversions

Keep in mind that a multitude of different goals and customer actions can be considered conversions, and those relevant to your business are defined by you and your marketing team. In fact, conversions can be anything from submitting a form or clicking a link to purchasing a product. As a result, not all conversions are immediately fiscally obvious.

Many conversions serve as benchmarks of how effectively your company is engaging with its clients. Conversions can also act as a sign of what is working on your website and what is not. For example, if you have a button on your page that leads to a contact form, but it has a low conversion rate, it’s likely that something is either not working within your graphic system, or you need to adjust the layout of your site. CRO can help you determine these weak spots and make them better.

To better demonstrate how CRO can help a business, here are some interesting and relevant statistics that may open your eyes to the power of optimizing conversions on your website:

  • CRO is inexpensive and can achieve similar results to other marketing efforts. Only $1 is spent on conversions for every $92 spent on gaining new leads and customers.
  • CRO has an ROI of 223%, on average. This is an incredible result for the money, making CRO a very cost-effective method of generating business.
  • Though many websites are just beginning to implement CRO strategies, Google tested over 7,000 conversion hypotheses back in 2011. The internet giant sensed that these kinds of changes were not only imminent but would hold lasting importance.
  • About 80% of businesses are not satisfied with their conversion rates, signaling that there is a dire need for solutions like CRO to increase conversion rates.
  • Time spent loading a page has a lot to do with conversion rates. In fact, a 1% increase in loading time corresponds to a nearly 10% reduction in conversions. These instances are likely to become more problematic moving forward as Google rolls out its new Core Web Vitals and zeroes in on FIP.
  • Having videos on your website landing page can increase conversions by almost 90%. However, they can slow down your LCP numbers, which will be crucial in Google’s Core Web Vitals.
  • A mind-boggling 20% of companies currently do not have a way to test the efficacy of their website landing pages, leaving them with gaping holes in their site analytics and little sense of how their conversion rates are affecting their business.
  • Landing pages that include more information for the consumer (sometimes known as long landing pages) see a 220% increase in conversions when it comes to lead generation. This means that the majority of your audience wants to know what they’re getting themselves involved in before they sign up or reach out.
  • By increasing landing page options from an initial 10 to 15 potential clicks, companies have reported a 55% increase in conversions.
  • Single offer landing pages see 266% higher conversion rates than ones with multiple offers.
  • Despite this, 48% of landing pages contain several offers. With conversion rate optimization services, missteps like these can be easily remedied, and conversions can skyrocket.
  • According to a customer survey, a complicated or lengthy checkout process makes 87% of people decide not to buy an item in their care. That’s a significant amount of conversions lost to a clunky system.
  • Google Optimize and Google Analytics are the most popular tools for conversion optimization efforts. However, it’s recommended to seek out a conversion rate optimization agency, especially if you’re just beginning.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

What is Conversion

Rate Optimization?

Conversion rate optimization can seem incredibly complex, and it can be difficult to implement effectively. However, at its root, it’s a fairly simple concept that considers a particular conversion you’d like your customers to complete and takes steps to increase the rate at which they do so.

Why Optimize Conversions?

A conversion is any action you’d like your customers to do on your website. While sometimes conversions are tied to a financial action, such as purchasing an item, they don’t have to be driven by finances at all. In fact, most conversions are simply customer actions like clicking a button, adding a product to a cart, filling out a contact form, or signing up to receive a service.

In addition to generating revenue, conversions give a good indication of how your website is being used, which actions are simple for users to do, and what they seem to avoid. Conversion rate optimization involves making changes to the site to increase the amount of people who want to engage with your brand online and enhance the way they do so. Ultimately, you want to increase the percentage of website visitors that complete your desired action/conversion.

Focusing On Users

To improve conversions, you’ll need to determine what is bringing people to your site, what is stopping them from performing your desired action, and what convinces them to convert. These three elements can be summarized as follows:

  • Drivers—what brings people to your site above others, and how they get there
  • Hook—what eventually convinces users to perform your desired conversion
  • Barriers—for those who don’t convert and/or leave the site, what stopped them from performing the desired action?

By understanding the three critical CRO elements of your website, you can focus on creating a better experience for your customers by increasing hooks and drivers and eliminating barriers. The corresponding optimizations will make customers more likely to perform conversions, which is the ultimate end goal of any CRO effort. 

Not Everything Is Fixable

When exploring CRO, it’s important to remember that not all conversion barriers are equal. For example, a broken link or a poorly colored text box that keeps people from converting is easily adjusted to alleviate the issue. In those cases, increasing conversions can be simple. However, some people may click on your website and dislike your branding, leaving you with no recourse unless you want to change what’s working for other clients.

Others may love your products and services but don’t have a desire to give out personal information. In this case, it may be possible to adjust your opt-in requirements to make promotions more approachable. The bottom line is that you must keep in mind that you are only looking to increase conversion rates, not please 100% of the visitors to your site. It’s helpful to note that most websites have a conversion rate between 1 and 4%, which feels low to a lot of folks who are new to CRO. 

How CRO Can Help You 

If you can’t please everyone, then how does CRO help you? CRO tools help you see how users are moving through your website. You can watch their customer journey through analytics mapping and determine pain points and successes along the way. Are users stopping consistently at a certain phase in the signup process? Do they abandon shopping carts with regularity? Occurrences like this may be indications that something isn’t working with a form or shopping platform.

Customer feedback is another great CRO resource. Make an effort to truly listen to what your customers say about your website and their experience with your brand, and ask employees, vendors, and designers about what’s working on the website. Or utilize the services of a CRO agency to test out the website. Each of these practices can help to give you a better idea of what’s working, what’s not, and how to improve the experience. Remember, you’re not aiming to please everyone, but you are making it as easy as possible to convert if they desire to do so.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

What Are The Best CRO,

A/B Testing Platforms?

A/B testing is one of the primary tools used in conversion rate optimization. Essentially, an A/B test is a process in which you assess whether a change or new tactic is effective. You begin by implementing the change or new tactic with half your test group and leave the other half with the old tactic, then see which yields better results over time. For the purposes of CRO, an A/B test involves testing 50% of a group with your original webpage and 50% with a change or variation of the web page to see which iteration yields a better conversion rate. This gives CRO experts data regarding how a change could affect conversion rates while allowing for comparison and without making irreversible changes to the site.

Platforms You Can Use

Many organizations hire conversion rate optimization services for CRO projects, but it is possible to do the process in-house. There are several platforms that can help guide your CRO efforts, but not all are created equal. Here are some quality programs that may be able to help you get started:

AB Tasty

This option is one of the most straightforward CRO platforms you can use, and it’s affordable as well. AB Tasty allows you to test hypotheses in a multitude of ways and can offer you immediate reports for your tests and variants. It’s set up visually, making it easier to comprehend for those just starting out with CRO. Overall, this is a quality beginners’ platform.

Apptimize

Apptimize is a CRO tool targeting mobile devices, which is an area of optimization that is quickly growing in importance. More and more people are using smartphones to surf the web, so if your website is subpar on mobile sites, you are missing out on conversions. This platform allows you to create variants that you then target at different segments of the site, giving you access to dynamic variations.

Convert

This platform is great for small operations which are teaching themselves the CRO basics. It has an easy-to-use drag and drop feature for comparing variants in a visual editor, with the option for a dynamic page editor when you start feeling more comfortable. Overall, you have full control, which can feel more straightforward to beginners and those who aren’t necessarily tech experts. Plus, the company has a reputation for amazing customer service over a live chat feature, so help is right there if you need it.

Dynamic Yield

Dynamic Yield allows you to control CRO over a variety of user interfaces, including mobile, app, desktop, and tablet versions of your site. There are a ton of added features on this platform, which is great if you’re looking to constantly monitor and improve ROI. However, it’s definitely not for beginners. It’s a powerful and, at some points, complicated system that should be purchased for its full range of capabilities, not as a starting point.

Google Optimize

Perhaps it isn’t surprising that Google has developed a streamlined platform for CRO efforts. Google Optimize allows you to create and test different website versions, all with the superior usability you’ve come to expect from Google. The best part? Google Analytics is built-in, so you can analyze your website performance as you try different versions. Everything you could want to know about your website and your potential versions is all in the same place, and the data is straight from the search engine giant that matters most. The other best part? It’s free.

It’s worth repeating that optimization efforts can be difficult, and hiring a CRO or SEO agency is usually the best place to begin. Many established organizations seek out professional help on these subjects, and most find that it’s worth the initial investment to pay someone else to handle the intricacies of optimization. Conversions of all types are key to your success, and leveraging CRO via your A/B testing is your best chance at boosting them.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

FREQUENTLY ASKED QUESTIONS

If you are beginning conversion rate optimization on your own, it’s best to begin with Google Optimize. A great deal of the user experience metrics that go into CRO are defined by Google, so it’s nice to get the information straight from the horse’s mouth. Google’s CRO platform is fairly easy to use and is also free, so it’s a low-risk way to begin optimization.

The average conversion rate is between 1-4%. You may question why the conversion rate is so low, even among different industries. The answer is simple: most users visit a site for a particular reason, whether it is to make a purchase, perform research, or something else. If the conversion you’re tracking involves a newsletter signup, but most people come to your site to make a purchase, a low conversion rate makes sense.

The answer to this question can depend on who you ask, but generally, yes. CRO is far more economical than lead generation and is using what you already have to your advantage rather than seeking out more clients. Plus, if you go to the trouble of finding new leads only to watch them experience roadblocks to conversion, you’ve now wasted time and resources on two sets of leads.

For many digitally-based organizations, there is no one way to define success. Conversions give you a benchmark by which you can measure the success of your website and keep an eye on any problems that arise. Tracking single conversions can help you understand what’s working and what isn’t, and the sum of each of these benchmarks can give you a picture of the health of your website and marketing efforts.

While both of these methods involve optimization, they are two distinct strategies. SEO deals with getting users to your website by implementing keywords and practices that allow you to rank higher on the search results page. CRO deals with what users do once they land on your website. The two impact one another, and it’s ideal to make sure you are consistently updating both to drive maximum traffic to your page and increase conversions.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

HOW CAN WE HELP

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