Developing a high-level marketing plan for the defense industry requires expertise, vision, and competitive strategy. Learn how Elevated can inform and engage your target audience and grow your digital reach to its highest potential.
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Digital Marketing can significantly increase brand awareness while promoting your defense company in non-disruptive, seamless ways. Our proven digital strategies will develop a commanding presence for your company that increases awareness of your brand. Stand out from the competition and become the first company your audience considers for their robotics, aerospace, aviation, and other targeted defense industry needs.
Digital marketing campaigns allow you to see how your implemented campaign is working so you can adjust your efforts to focus on the most successful types of ads and content. Using our efficient and cost-effective marketing strategies for defense contractors will significantly improve the return on your marketing investment. By gathering industry-specific data, Elevated will create the perfect solutions to best suit your needs and maximize your growth.
A larger online presence may help you to draw in more business, but a targeted online presence is likely to have better results. Targeting tactics like pay-per-click ads will drive your visibility to prospects who are looking for your services. We will work with you to identify your target audience, then create content and marketing campaigns that establish you as an industry leader.
Outbound marketing, placing ads into people’s paths, can be successful in some industries; however, defense industries may benefit more from inbound marketing. This marketing type entices potential consumers to come to you rather than the other way around. We are skilled at enticing consumers looking for the products and services you provide.
We are experts at understanding, identifying, and generating digital strategies based on the unique marketing needs of your defense company. At Elevated, we will develop meaningful connections and compelling results that elevate your brand and resonate with a wider audience. The time to build your competitive edge is now.
Digital marketing, in its broadest definition, is any type of marketing done using online channels and electronic devices. In practice, digital marketing typically refers to business marketing that primarily occurs on the internet. Defense companies face steep competition within the industry, so strategies that help you stand out are vital to catching the interest of key stakeholders and consumers.
At Elevated, we offer an integrated strategy to optimize your website and stand out from the competition. Through search engine optimization (SEO), social media campaigns, and captivating content across your digital platforms your audience will be informed and engaged with information that resonates with them on the platforms they most consume it.
Very few industries remain unchanged in the current technological era. The defense industry is no exception. This global industry is comprised of smaller areas like aviation, robotics, aerospace, and weaponry—all areas vital for the security and military success of our country. Though this industry is incredibly resilient in the face of economic challenges due to its essential nature, the companies within it must ensure products and goods are being purchased from them instead of competitors.
One powerful tool you have to guide consumers to your products is your marketing strategy. Recent industry changes reflect less frequent conferences and national travel attendance and increased digital communication and media are preferred. Remaining adaptable to change is critical for growth, and developing the right digital marketing strategy can help your business thrive in the current landscape.
There are multiple indicators that your defense company will benefit from a comprehensive and efficient digital marketing plan.
Optimizing your digital marketing plan is critical to developing a well-rounded and effective business. Using every advantage allows you to improve revenue, allowing for funding for new research and technology exploration.
Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.
In the defense industry, networking and personal connections are incredibly important. It is no simple matter to stay on top of the connections that you make and then use them to secure large contracts. You need to convince your potential buyers that you use quality parts and the most advanced technology while also conveying this information in an accessible way. Creating an effective defense industry marketing campaign is not simple and will take valuable time that you would be better off applying elsewhere.
Whether you need a plan for robotics, aerospace, aviation, or other defense marketing, Elevated is ready and available to take your organization to the next level. We are deeply familiar with digital marketing trends and have immense experience making these trends work for you. Contact us today to see how we can help you succeed in this digital climate.
In the defense industry, networking and personal connections are incredibly important. It is no simple matter to stay on top of the connections that you make and then use them to secure large contracts. You need to convince your potential buyers that you use quality parts and the most advanced technology while also conveying this information in an accessible way. Creating an effective defense industry marketing campaign is not simple and will take valuable time that you would be better off applying elsewhere.
Whether you need a plan for robotics, aerospace, aviation, or other defense marketing, Elevated is ready and available to take your organization to the next level. We are deeply familiar with digital marketing trends and have immense experience making these trends work for you. Contact us today to see how we can help you succeed in this digital climate.
Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.
We’ve discussed how Facebook’s mega presence on social media makes it a convenient and effective way to advertise. For now, that remains true. However, changes are coming in Apple’s iOS 14 that will significantly alter how straightforward advertising on Facebook is to do. Right now, a program called Facebook Pixel reports to Facebook when a user buys something after clicking on an ad for it. This helps advertisers in a few ways. The first is that they can plainly see how effective their Facebook advertisements are at bringing in direct business, a fairly straightforward yet helpful bit of information. However, Facebook Pixel can also help advertisers target new clients, by grouping them together based on things they’ve bought in the past. This data is how Facebook knows who to advertise to when you set a Facebook ad to target, “women over 30,” or, “people interested in current events,” for example. They determine a lot of this grouping based on Facebook Pixel information, and it leads to fairly effective and straightforward advertising.
Apple’s new iOS 14 is going to change this. Apple has recommitted to certain data privacy enhancements that are meant to protect users’ information from being constantly mined for advertising purposes. In this new update, iOS users will be able to opt out of tracking, meaning that Facebook Pixel will be unable to send information back about purchases and demographics. This may severely limit an advertiser’s ability to target specialized groups. This can also severely sway statistical data about advertising, as some people will still be able to opt in to tracking. The discrepancy between the two groups will likely lead to misfired ad attempts by Facebook, and a dip in the efficacy of Facebook ads in general.
In response, Facebook has developed a system called Aggregated Event Measurement. This is a way to collect general information about Facebook users without dipping into information protected by the iOS update. This tactic is still very much in development, so not a lot is known about how it will play out for advertisers. We do know that there are 8 conversion events that are currently measurable under the restrictions, and by prioritizing these events you can maximize the potential of ads under the new system.
Essentially, Facebook is responding to Apple’s privacy protections by finding criteria that may define a group without actually mining their data for information. These eight Aggregated Event Measurements are predetermined by Facebook, and their algorithm prioritizes them for you based on your business and past client bases. However, you have the ultimate control over these measurements. At any time, you can reorder the eight events to prioritize groups that you believe fit into your company’s desired demographic.
This new system is great for people who wish to maintain autonomy online, but for advertisers, it generally means that the audience you can reach on Facebook will be less specific, and depending on your product, the ads may be less effective. If you have a particular niche product, you may want to consider a different mode of advertisement or altering your Facebook ad to appeal to a more general audience.
Do remember that this update is coming from Apple. This means that the portion of the world that doesn’t use iPhones or iPads will be generally unaffected. Though other companies may have their own identity protection plans, this particular update is only available to Apple users. However, it’s worth noting that this update could have wider ramifications than just Facebook. If other sites rely on privacy infringement to target ads, there may be hiccups in advertising with them as well. Now would be a great time to seek out a Facebook ad agency to guide you through the changes and keep your ads afloat.
Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.
Social media advertising helps you target users on social media with ads relevant to your business. You can utilize your desired social media platform to create ads customized to your needs. First, you’ll need to identify your target market, choose an effective platform, and develop ad copy to attract clients. Then, the platform will analyze its users information and how they interact with its services to serve your ads to your most important demographics.
While you’ll need to engage in a healthy advertising mix for your business, it’s important to know that social media advertising is relatively inexpensive compared to traditional advertising. You’ll reach a large number of targeted individuals at a fairly low cost, especially when you consider that most social advertising is on a cost-per-click (CPC) basis. Best of all, you can incorporate your best-performing traditional advertising techniques into your social strategy.
Facebook, Twitter, Instagram, and YouTube are all social media platforms that show longstanding popularity with consumers. However, TikTok and Snapchat are up-and-coming, especially among younger demographics. In addition, LinkedIn is essential if your company provides B2B products or services. In the end, you’ll need to perform research to determine your ideal demographic and choose two to three platforms based on your needs
Ideally less than half. If you’re buying all of your clicks, the customer loyalty isn’t there and you probably need to examine why that is. If you aren’t paying to advertise at all then, well, you’re Kim Kardashian. Ideally, you’ll get a good amount of organic growth, and can fill in the lulls in growth with paid ads that can boost your numbers and keep your account’s momentum going.
Creating engaging social media advertisements that successfully drive users to your page is the reason you’re investing in social to begin with. However, the type of ad that is the most effective for your unique business can differ depending on a variety of factors. In general, video and image-based ads tend to fare better than text-based ads. For Facebook and Twitter (who share a messenger service) and LinkedIn, consider employing a chatbot.
Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.
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