Digital advertising for financial institutions can be a great tactic when trying to grow your customer base. Digital campaigns allow you to maximize your budget vs. offline tactics. Although banks can continue implementing more traditional promotions, taking advantage of new marketing tools while using traditional tools can help the business thrive. Creating a digital footprint helps current customers stay engaged while allowing new customers to discover your brand and how it can help them in all stages of their lives. Taking advantage of platforms such as YouTube, Facebook, and Instagram will boost your brand awareness while combining it with strategies like SEO, loyalty programs, digital applications, marketing personalization, or local events which can help you boost new accounts.