FinTech Digital Marketing Solutions to Drive Top-Quality Executive Leads

Providing leading Financial Tech and Financial Services companies with the creative, industry-driven expertise and effective FinTech marketing strategies your business needs to grow.

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Clients We’ve Worked With

Acceptance Insurance
Diversy Fund
Check Into Cash
Ando Bank
Mytesi
Viacyte

Neo banks

Neobanks are financial technology firms that offer internet-only financial services and lack physical branches. Neobanks appeal to tech-savvy consumers who don't mind doing most of their money management through a mobile app.

Direct and Peer-to-peer Lenders

Direct lenders may be banks and other financial institutions. Some direct lenders are private companies that deal specifically with financing mortgage loans for the general public—many of which operate online.P2P lending is also known as “social lending” or “crowd lending.” It has only existed since 2005, but the crowd of competitors already includes Prosper.

Insurance

The insurance industry has been disrupted by many online only insurance companies, as well as older more established institutions who have invested heavily into broadening their online footprint. Our team has extensive experience in this area.

Blockchain / Crypto

Blockchain technology is most simply defined as a decentralized, distributed ledger that records the provenance of a digital asset. Blockchain is most simply defined as a decentralized, distributed ledger technology that records the provenance of a digital asset.

What We Do

Whether you are looking for B2C or B2B targeting, we turn high-level fintech marketing concepts into high-performing digital experiences that deliver real results. It starts with our team of passionate health experts and digital marketers.

Paid Media

PPC is your chance to target your best corporate prospects and demonstrate that your financial technology can help them achieve their own business goals. We’ll continually optimize your PPC campaign to help you drive quality leads.

Email Marketing

Email marketing is your best opportunity to capture or recapture financial services clients at all stages of their customer journey. Our tested automations and unique campaign strategies can help you convert more frequently, significantly boosting your ROI.

SEO

Capitalize on your organic growth online with our trusted FinTech SEO services. No gimmicks, no black-hat techniques – just proven, financial service-centric marketing campaigns designed to ensure your top financial prospects find your website when they need it most.

Web Design & Development

There’s developing a website – then there’s the strategic design of a beautiful FinTech site that features intuitive UI and UX. We’ll help you ensure your clients can easily navigate your site and make the conversions you need for growth.

Project Management

From pre-planning to conclusion – optimize every stage of your FinTech project’s performance with our project management services. We’ll help you identify potential roadblocks, manage critical tasks, and launch your finished campaigns on time and on budget.

Reporting and Analytics

A solid FinTech marketing report helps you analyze your current metrics and plan your next steps. We’ll assess your analytics, calculate your revenue, gauge ROI, grow your sales, and anticipate the pivots you need for continued success.

Helping Grow Fintech Businesses
FinTech Marketing Statistics That Matter

Although defined as the final group of all the marketing techniques necessary to improve and deliver the services a financial technology company has to offer, FinTech marketing is far more than the sum of its parts. Instead, FinTech demands a carefully tailored campaign, crafted by an industry expert highly attuned to the needs of the financial technology and financial services industries.

If you need proof – or are wondering how you can boost your FinTech marketing campaigns to a higher level – we’ve compiled some FinTech marketing statistics that can help you craft a healthy campaign.

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Increase Customer Acquisition

As vast sectors of the financial services market shift online, it is more crucial than ever to develop a FinTech marketing solution that engages members of the financial community. A focused digital marketing campaign can help you increase organic search traffic, achieve a boost in your PPC conversion rates, and inspire the engagement you need from your most valuable financial clients.

We can help you target the industry personas most valuable to your FinTech offerings with expertly crafted content, laser-focused statistics, and industry insights. The result is a customer base that is fully informed regarding your FinTech offerings and ready for guidance through your sales and marketing funnel.

Establish and Build Trust

The financial services and financial technology sectors contain clients, investors, and consumer users that demand the utmost in transparency, care, and trust when it comes to the FinTech they utilize. Making use of dedicated FinTech-oriented web design and UI/UX services as well as a carefully honed content marketing strategy can help you establish and build the trust so vital to your bottom line.

We’ll start by ensuring your website and other digital offerings reflect the integrity and authority your clients crave and continue by reflecting safety and security in all user-facing UI and UX elements. Then, we’ll craft a comprehensive content strategy that provides the sort of informative and useful content financial industry clients need to feel secure moving forward with your FinTech solution.

Make Effective Use of Marketing Spend

Your FinTech marketing spend should reflect the unique sectors of the industry you need to target for success. Whether your offerings are consumer-focused or enterprise-ready, you’ll need to adjust your marketing tactics accordingly.

We’ll help you optimize both your paid media and organic search, as well as your email campaigns to capture the largest share possible of your target market. Then, we’ll leverage conversion rate optimization (CRO) strategies to help you understand your best opportunities for site optimization and regularly assess your monthly performance to guide future decisions. The result is the best use of your marketing spend possible and increased revenue to meet your business goals.

Does Your Current FinTech Marketing Strategy Need Help?
Six Red Flags

If you’re a FinTech organization, you know that finance is simultaneously a very transparent and very heavily regulated sector. As a result, careful attention to multiple additional considerations is necessary when you’re marketing your business to prestigious and selective financial clients. If you’re not ticking all the boxes when it comes to your FinTech marketing strategy, you could be missing out on valuable client investments.

Signs Your Marketing Strategy Is Ineffective

Here are several key signs your current FinTech marketing strategy isn’t working for you:

  1. Poor Quality Web Traffic:

    When it comes to FinTech website traffic, quality is definitely more important than quality. To discern quality, you’ll need to look at what your site visitors do while they’re on your page. Are they viewing multiple pages? Spending lengthy periods of time on your most informative or lucrative content? If you notice a large number of site visitors that quickly bounce off your page without making a purchase after a seconds-long visit, your marketing efforts are attracting visitors that are not primed to engage with your content or purchase your products and services.
  2. Lack of New Leads:

    One of the most potent signs of FinTech marketing strategy failure is an overall lack of new leads. A reduction in leads means your target markets are either unable to view your brand via organic search or paid media or aren’t finding what they see there appealing enough to click through. If you’re baselining on your expected leads or simply aren’t seeing the growth you want, it’s time to adjust your FinTech marketing strategy.
  3. Poor Quality or Ineffective Leads:

    On the other hand, you may be garnering plenty of leads, but none of them are in your target market or are otherwise disqualified. For example, if your target market is financial services enterprises with a budget of over $25,000/year for FinTech costs and you’re netting startups or financial institutions that can only afford to spend $5,000, there’s something missing in your marketing messaging. If a majority of your leads are poor quality, you need to adjust your Fintech marketing positioning.
  4. Diminishing ROI:

    As mentioned above, the purpose behind any marketing strategy is to drive revenue, showing a positive return on your marketing dollar investment. If you’re not driving the sales you need, you’re likely spending far too much on campaigns that don’t convert. You’ll need to adjust your marketing strategy to more effectively engage with potential clients and direct them to your best offerings, thus improving your ROI.
  5. Limited or Zero Data to Analyze:

    Perhaps you aren’t even aware of your current ROI, clickthrough rates, conversion rates, or any of the other essential metrics and analytics any FinTech business needs to optimize. If you can’t assess the efficacy of your current marketing strategies, you’ll find it difficult to make informed decisions for the future. Work with a FinTech marketing firm that can help generate, analyze, and optimize reporting data for a more successful future.
  6. Failure to Develop a Strategy in the First Place:

    Perhaps you’ve been content to attempt to let your FinTech products and services speak for themselves and haven’t developed a marketing strategy at all. Or, maybe you’ve settled on a set-it-and-forget-it approach and are no longer aware of what truly works for the FinTech industry. Without a current, concrete plan, you won’t know your pain points, your successes, or the adjustments you can make to improve your reach and boost your revenue.

If you’re experiencing any of the above issues, it’s critical to secure the services of a dedicated FinTech marketing firm with expertise in the financial sector. Entrusting your marketing efforts to a group of professional marketers allows you to achieve the best results possible while you return to optimizing your technology.

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Critical Elements of a Successful FinTech Marketing Strategy

You’ve built an effective, secure FinTech product. Now, you need to make sure you’re not only reaching your most valuable target audiences with opportunities to learn more – you need to ensure they’re taking the opportunity to buy more as well. The only way to achieve both is with a successful FinTech marketing strategy.


What Are the FinTech Marketing Pillars of Success?

FinTech companies face a diverse set of marketing challenges unique to the financial sector. Here are the most critical marketing elements necessary to help you navigate them:

  1. SEO Strategies to Boost Organic Searchability:

    Trust is a key component of FinTech and the financial market, which extends to the marketing tactics you use, as well. People are more likely to trust organic search results and much more likely to click on them than paid ads. Leveraging your position on Google’s SERP can make all the difference when it comes to boosting your site traffic.
  2. Paid Media Strategies to Target Clients Searching for Specific Technologies:

    In the diverse FinTech industry, you need to ensure you’re spending every dollar of your valuable marketing budget to target qualified leads that will pay off. For most, there’s no better way to do it than to hone your paid media strategy. An expert FinTech marketing firm can help you determine the right media, target landing pages, ad slots, and rollout schedule you need to reach your most effective leads.
  3. Content Marketing With Educational Value:

    Engaging and educating your target audience is crucial to improving your revenue flow – and quality, written, or video content on your website is the best way to achieve it. Whether your FinTech offerings target financial corporations or individual consumers, you’ll need to ensure you’re providing branded messaging and educational guidance on your website. Effective content marketing brings more traffic to your site, keeps visitors on-page longer, and directs more potential clients to your highest-converting sales pages.
  4. Email Marketing to Further Engage Potential Client:

    Whether your clients are leaving the funnel before purchase or need to be directed to start the consumer journey a second, third, and subsequent times, email marketing can help you capture (or recapture) your best leads. Targeted marketing emails can nurture leads at all stages of the purchase journey, providing valuable content as well as sales information.
  5. Social Media Networking:

    In the digital age, social media can go a long way towards humanizing even the most rigid FinTech brands. Better yet, you can craft the brand persona you want while building engagement with your target market. Automating the process or relying on a trusted marketing firm will help you achieve both with ease.
  6. Mobile-Friendly Practices:

    At the beginning of 2020, a staggering 60% of all searches were performed via mobile devices, a number that has been steadily rising for the last decade. As a result, if your most important page elements aren’t optimized for mobile, you stand to lose out on serving over half of relevant FinTech searches for products and services just like yours. Optimizing your site and your paid media for mobile is a critical element of any marketing campaign.
  7. Data-driven Strategies for Measurable Success:

    Of course, none of the above elements truly matter if you have no way to measure your successes and your shortcomings. It’s best to begin your FinTech marketing campaigns with data-driven strategies ripe for analysis and optimization throughout. Then, you can adjust your future decisions depending on your results.

The best way to launch a successful FinTech marketing campaign is to utilize services from a dedicated FinTech marketing firm that thoroughly understands industry and regulatory requirements. You’ll be better positioned to leverage each of these critical elements with the security that comes with knowing your marketing efforts adhere to current industry standards and that each move you make is developed with your FinTech brand in mind.

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How To Choose the Right FinTech Marketing Agency for Your Needs

Utilizing the services of a digital marketing agency for your FinTech business can not only help you reach your short-term and long-term business goals but can help you extend your reach to access audiences and revenue you never thought possible. However, it is critical to choose the right firm to help you navigate the regulations and unique considerations of the financial sector. How do you ensure you make the right choice?

Tips For Choosing the Right Marketing Agency

We’ve compiled a brief list of tips to help you choose the right marketing agency for your FinTech business:

Look for Comprehensive Insights Into the FinTech Industry

Trust is a key component of FinTech and the financial market, which extends to the marketing tactics you use, as well. People are more likely to trust organic search results and much more likely to click on them than paid ads. Leveraging your position on Google’s SERP can make all the difference when it comes to boosting your site traffic.

Seek Dedication to Maintaining Your Expertise, Authority, and Trust

Expertise, authority, and trust, or EAT, is a primary way Google’s search engine algorithm determines what ads and organic search results serve for critical “your money, your life,” or YMYL, searches within the financial sector. Perhaps it’s no mistake that financial services businesses and consumers alike trust only the most authoritative experts to provide for their financial needs. Utilize a marketing agency that understands the importance of developing a content strategy that highlights your EAT on all related financial topics. In addition, choose an agency that can help you manage your brand’s presence and reputation on social media and review sites alike, preserving trust.

Search for an Agency with Data-Driven Strategies That Meet Financial Industry Standards

You need to capture your most lucrative potential clients and investors to drive revenue, but you also need to ensure you’re meeting financial industry standards. A successful FinTech marketing strategy from a reputable marketing agency utilizes a thorough knowledge of data and analytics to ensure you’re within regulations and capturing your audience. Moving forward, comprehensive reporting provides guidance for future decisions.

Strive for Excellent ROI

Don’t spend valuable marketing dollars on leads that don’t convert. An effective FinTech marketing agency knows the strategies that capture the financial sector, ensuring your investment pays off. Your agency should not only help you craft goals and set benchmarks for success but provide constant monitoring to ensure you meet them and drive up your ROI.

Develop a Thorough Understanding of the Importance of Your Consumers’ Experience

Above all else, the financial industry understands that the customer should be at the center of each and every transaction. When it comes to FinTech, a successful marketing agency should not only assist you in providing your clients with a unified brand experience but put consumer experience first. From there, you can craft your marketing techniques to show your dedication to your clients’ livelihoods, security, and trust in all aspects of your online presence, engaging new and existing clients across the most critical digital channels.

Utilizing a dedicated FinTech marketing firm with an understanding of your industry is your best opportunity to drive revenue and achieve success. By following the above tips, you can identify a marketing agency that will work for you and provide the best ROI for your budget.

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FAQ // Frequently Asked Questions

Q: What, exactly, is FinTech marketing?

A: Simply put, FinTech marketing works much like digital marketing for other sectors, although the chief focus is on the regulatory and industry requirements for the financial industry. From organic search and paid media to content marketing, web development, and more, each piece of a FinTech marketing strategy is developed to capture users in targeted positions within the financial executive and consumer sectors. The end result is increased web traffic, user engagement, and eventually increased conversions, purchases, and revenue.

Q: Why do FinTech businesses need marketing?

A: As demonstrated in the statistics above, the FinTech industry is buzzing with new technologies and startups – and increasing consumer interest in FinTech products means those numbers are set to increase further. Implementing a comprehensive digital marketing strategy is the only way to ensure you not only avoid getting lost in a sea of competition but stand out above the crowd.

Q: How much does FinTech marketing cost?

A: The precise answer to that question depends on the number of in-depth services your business requires. However, a personalized audit and consultation can answer many pricing questions. Get in touch with a representative to build a better picture of a pricing structure you may expect.

Q: Is my B2B or B2C FinTech website really that important?

A: Especially in the tech and FinTech industries, your website and any associated apps are the first glimpse potential clients get of your business, your products, and your services. Appearing outdated, having a poorly constructed UI, and leaving the client with a poor UX are three quick ways to get passed up for another FinTech company with a finger on the pulse of the financial industry. Work with a digital marketing firm that can help you get a handle on your web development as a part of a comprehensive marketing strategy.

Q: Is SEO necessary for FinTech?

A: In a word, yes. Consumers and executives alike tend to trust organic search results above paid ads and are more likely to click on them. Utilizing search engine optimization is a way to ensure the web’s most relevant keywords searched by users looking for products and services like yours are incorporated into your user-facing content and page copy. The SEO process boosts your rankings on Google’s search engine results page and makes you more visible to potential clients.

Q: Should FinTech brands utilize paid media?

A: In the vast majority of cases, yes. Paid media, or PPC, can encompass a wide variety of image-based, video-based, or text-based advertising that strategically positions you at the top of the SERP. Perhaps even more importantly, paid media can be utilized on a wide variety of platforms to ensure you’re reaching the financial clients you depend on the most.

Q: Which other marketing strategies should my FinTech business utilize?

A: While the specific mix of strategies depends largely on your target audience, business size, and tech maturity, you should expect to utilize a wide range of strategies to capture your best traffic. In general, we suggest a blend of SEO, paid media, content marketing, and email marketing at minimum, along with reporting and project management to help you tie it all together and analyze your efforts. In addition, many FinTech businesses benefit from a thorough look at and potential revamp of their web design and development to further optimize traffic and engagement.

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Biocom

A new website & marketing to provide a more trafficked website with an upgraded user experience.

Deliverables:

  • DESIGN:

    A life sciences website design with a modern user experience (UX) and navigation that simplifies complex website content in a visually beautiful way.

  • DEV:

    Developed the website front end and CMS system.

  • SEO:

    Search engine optimization evaluations, recommendations and evolutions.

Tandem Diabetes

CRO insights, User testing, and UX strategies to help Tandem Diabetes achieve a more engaging and conversion-driven website experience.

Deliverables:

  • SEO:

    Search Engine Optimization (SEO) national campaign

  • CRO:

    Conversion Rate Optimization (CRO) national campaign.

  • DESIGN:

    Evolved website page designs and User Experience (UX) strategy.

Trovagene

Trovagene Precision Cancer Monitoring (PCM) provides noninvasive and quantitative alternatives to biopsy and imaging for tracking specific oncogene mutations over time.

KPI conversions up 53.3%.

  • PPC:

    Geo-targeted Google Adwords campaign.

  • SOCIAL:

    LinkedIn Audience Targeting.

  • EXPERTISE:

    We participated in a number of tactics with Trovagene, including Tracking (Google Analytics), Conversion Rate Optimization, and a number of other adhoc digital related strategies.

Sequenom

Sequenom Laboratories is a CAP-accredited and CLIA-certified molecular diagnostics laboratory, dedicated to the development and commercialization of laboratory- developed tests (LDTs) for prenatal diseases and conditions.

Deliverables:

  • CRO:

    Conversion Rate Optimization (CRO) national campaign.

  • PPC:

    Search Engine Optimization (SEO) national campaign

  • SEO:

    Search engine optimization evaluations, recommendations and evolutions.

Healthline

Healthline.com is an online resource that offers readers and visitors objective, trustworthy and accurate health information, guided by the principles of responsible journalism and publishing

Deliverables:

  • MARKETING:

    Search Engine Optimization, conversion rate optimization, paid social & paid media management.

  • DESIGN:

    Website UX strategy, visual design, persona defining & advertising.