MedTech Digital Marketing

Inform and Engage About Your MedTech Inovations

The MedTech industry provides essential goods and services that save millions of lives each year, but your brand must still stand out among the other competitors. Effective tactics and strategies will help improve how your MedTech brand communicates with other members within your industry. Learn how Elevated can help your company maximize its digital reach.

Let’s Strategize

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Let’s Strategize

By completing this form, you acknowledge and agree that Elevated may contact you at the information above.

WHAT WE DO

Digital Marketing for MedTech

Your audience’s familiarity with your MedTech organization is known as your brand image. Online ads effectively improve your brand awareness while boosting your company to your audience in meaninful ways. Our brand development strategies will resonate with stakeholders and consumers in your industry.

MedTech Digital Advertising

Though broadcasting your business over the internet will help you reach more people, it might not be the best method to advertise your company. Instead, you should be targeting your intended audience with tactics like pay-per-click ads that put your ads directly in the path of those looking for your products and services. Our team specializes in identifying your audience and creating content that draws them to your brand.

Marketing Campaign Optimization

Effective digital marketing campaigns for MedTech companies will provide routes to get feedback on the success of the parts of your campaign, as well as the overall campaign. This information will allow you to determine the best strategies based on your buyers, then implement those strategies more than other less successful ones. We will use best-in-class analytics to create a strategy that allows for the greatest return on your marketing investment.

Building Relationships

The success of your company relies on your connections to stakeholders and consumers of your products. We leverage our strong relationships with these individuals to build credibility and trust for your brand.

Historically, the MedTech industry accomplished marketing through traditional channels. These traditional tactics include telemarketing, print, direct mail, and trade shows. Unfortunately, these tactics are no longer as effective as they were, mostly due to the changing preferences of industry professionals. It is important to ensure that your good and services are purchased over your competitors’.

MedTech Marketing

We are familiar with the distinct needs of the MedTech industry and are passionate about helping your company succeed.  Reach out to us today to learn how Elevated can help you reach your marketing goals.  

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

How MedTech Companies

Cut Through the Noise

Digital marketing, in its most broad definition, applies to all types of business marketing that use online channels and electronic devices. In practice, digital marketing refers to marketing that occurs primarily on the internet. This type of marketing will include emails like newsletters, content on your website, social media campaigns, and ads placed in various locations across the web, all designed to develop an impactful presence that commands attention within the industry.

A comprehensive MedTech digital marketing campaign will have many dramatic, positive effects on your business. Ultimately, all these positives combine into one overarching benefit—increased revenue as potential customers find your business and products, then acquire those needs from you.

Do MedTech Companies

Need a Digital Marketing Strategy?

Medical providers are looking for the best possible products and services for their businesses. Your products might be the best to accomplish their needs, but that means little if they cannot easily access important information about your company. In-person networking is important to spread your brand, but it is no longer the only effective way to promote your products. Instead, digital marketing techniques have taken the MedTech industry by storm.

Many healthcare professionals have adapted to their environment to treat patients in more remote settings through telehealth appointments. Their increased comfort with treatment over online platforms has increased their comfort with finding their suppliers online. In order to stay relevant among your competitors, you must adapt to the changing desires of your consumer base.

Indicators Your MedTech Company

Could Benefit From Digital Marketing

There are many key factors that indicate your MedTech brand requires an effective digital marketing strategy to increase success.

  • Low investment return from existing digital campaigns
  • Minimal website traffic
  • Little engagement on social media
  • Limited reach of product and brand messaging to stakeholders and consumers
  • Reduced brand visibility on search engine results pages
  • Struggling to connect with influencers

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

Elevated

A Leading MedTech Marketing Agency

MedTech companies are responsible for the development of vital technology that annually saves millions of lives. Digital marketing campaigns are incredibly nuanced and will require an experienced team to be successful. Though you know medical technology, creating and applying a strategy that effectively combines things like search engine optimization, web design, pay-per-click ads, social media posts, and email marketing will require time that should not be pulled from your other tasks. 

Consult Elevated to identify, enhance, and develop your digital marketing strategies. We diligently work to ensure your business’s digital marketing success. Our team is composed of experts in their respective areas, ensuring that we can cover every digital marketing avenue for your MedTech business. Contact us today to see how MedTech digital marketing can help your business grow in your market.

Elevated

A Leading MedTech Marketing Agency

MedTech companies are responsible for the development of vital technology that annually saves millions of lives. Digital marketing campaigns are incredibly nuanced and will require an experienced team to be successful. Though you know medical technology, creating and applying a strategy that effectively combines things like search engine optimization, web design, pay-per-click ads, social media posts, and email marketing will require time that should not be pulled from your other tasks. 

Consult Elevated to identify, enhance, and develop your digital marketing strategies. We diligently work to ensure your business’s digital marketing success. Our team is composed of experts in their respective areas, ensuring that we can cover every digital marketing avenue for your MedTech business. Contact us today to see how MedTech digital marketing can help your business grow in your market.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

Apple iOS vs Facebook Ads -

What You Need to Know

We’ve discussed how Facebook’s mega presence on social media makes it a convenient and effective way to advertise. For now, that remains true. However, changes are coming in Apple’s iOS 14 that will significantly alter how straightforward advertising on Facebook is to do. Right now, a program called Facebook Pixel reports to Facebook when a user buys something after clicking on an ad for it. This helps advertisers in a few ways. The first is that they can plainly see how effective their Facebook advertisements are at bringing in direct business, a fairly straightforward yet helpful bit of information. However, Facebook Pixel can also help advertisers target new clients, by grouping them together based on things they’ve bought in the past. This data is how Facebook knows who to advertise to when you set a Facebook ad to target, “women over 30,” or, “people interested in current events,” for example. They determine a lot of this grouping based on Facebook Pixel information, and it leads to fairly effective and straightforward advertising.

Apple’s new iOS 14 is going to change this. Apple has recommitted to certain data privacy enhancements that are meant to protect users’ information from being constantly mined for advertising purposes. In this new update, iOS users will be able to opt out of tracking, meaning that Facebook Pixel will be unable to send information back about purchases and demographics. This may severely limit an advertiser’s ability to target specialized groups. This can also severely sway statistical data about advertising, as some people will still be able to opt in to tracking. The discrepancy between the two groups will likely lead to misfired ad attempts by Facebook, and a dip in the efficacy of Facebook ads in general.

In response, Facebook has developed a system called Aggregated Event Measurement. This is a way to collect general information about Facebook users without dipping into information protected by the iOS update. This tactic is still very much in development, so not a lot is known about how it will play out for advertisers. We do know that there are 8 conversion events that are currently measurable under the restrictions, and by prioritizing these events you can maximize the potential of ads under the new system.

Essentially, Facebook is responding to Apple’s privacy protections by finding criteria that may define a group without actually mining their data for information. These eight Aggregated Event Measurements are predetermined by Facebook, and their algorithm prioritizes them for you based on your business and past client bases. However, you have the ultimate control over these measurements. At any time, you can reorder the eight events to prioritize groups that you believe fit into your company’s desired demographic.

This new system is great for people who wish to maintain autonomy online, but for advertisers, it generally means that the audience you can reach on Facebook will be less specific, and depending on your product, the ads may be less effective. If you have a particular niche product, you may want to consider a different mode of advertisement or altering your Facebook ad to appeal to a more general audience.

Do remember that this update is coming from Apple. This means that the portion of the world that doesn’t use iPhones or iPads will be generally unaffected. Though other companies may have their own identity protection plans, this particular update is only available to Apple users. However, it’s worth noting that this update could have wider ramifications than just Facebook. If other sites rely on privacy infringement to target ads, there may be hiccups in advertising with them as well. Now would be a great time to seek out a Facebook ad agency to guide you through the changes and keep your ads afloat.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

FREQUENTLY ASKED QUESTIONS

Social media advertising helps you target users on social media with ads relevant to your business. You can utilize your desired social media platform to create ads customized to your needs. First, you’ll need to identify your target market, choose an effective platform, and develop ad copy to attract clients. Then, the platform will analyze its users information and how they interact with its services to serve your ads to your most important demographics.

While you’ll need to engage in a healthy advertising mix for your business, it’s important to know that social media advertising is relatively inexpensive compared to traditional advertising. You’ll reach a large number of targeted individuals at a fairly low cost, especially when you consider that most social advertising is on a cost-per-click (CPC) basis. Best of all, you can incorporate your best-performing traditional advertising techniques into your social strategy.

Facebook, Twitter, Instagram, and YouTube are all social media platforms that show longstanding popularity with consumers. However, TikTok and Snapchat are up-and-coming, especially among younger demographics. In addition, LinkedIn is essential if your company provides B2B products or services. In the end, you’ll need to perform research to determine your ideal demographic and choose two to three platforms based on  your needs

Ideally less than half. If you’re buying all of your clicks, the customer loyalty isn’t there and you probably need to examine why that is. If you aren’t paying to advertise at all then, well, you’re Kim Kardashian. Ideally, you’ll get a good amount of organic growth, and can fill in the lulls in growth with paid ads that can boost your numbers and keep your account’s momentum going.

Creating engaging social media advertisements that successfully drive users to your page is the reason you’re investing in social to begin with. However, the type of ad that is the most effective for your unique business can differ depending on a variety of factors. In general, video and image-based ads tend to fare better than text-based ads. For Facebook and Twitter (who share a messenger service) and LinkedIn, consider employing a chatbot.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

HOW CAN WE HELP

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