Organic Social

Media Management

In the digital age, social media channels provide you with some of the best opportunities to reach your target market. The social media management experts at Elevated can help you build your brand on multiple platforms, boost your followers, and promote revenue growth in the process!

WHAT WE DO

Strategy

Social strategy begins by creating a social persona you can rely on to create engagement within your posts. We’ll help you create a brand identity that translates across social media platforms and provides content that drives traffic to your page.

Content Creation

Content creation involves developing photos, videos, captions, and text primed to post on social media. Our social media experts provide refined posts designed to increase user engagement, driving traffic and conversions in the process.

Post Optimization

We’ll conduct the research you need to determine when social media posts most effectively reach audiences and what tags you can use to maximize brand reach. Then, we’ll put the results into practice to have an optimal effect on conversions.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

How Does Social Media

Bring Value?

While some people believe social media is nothing more than a time suck, nothing could be farther from the truth for marketers and business owners. Social media fosters community around the globe, creating the opportunity for your brand to engage with people who would otherwise be oblivious to your existence. In fact, you have the opportunity to engage directly with consumers and create the kind of relationships that ensure returning customers. This kind of reach and connection comes at no cost (or low cost) for organic social media marketing and delivers a remarkable ROI.

Organic Social Media Vs

Paid Social Media - What's The Difference?

The difference between organic and paid social media is fairly cut and dried. Paid social media involves anything you need to spend money to do, including paid promotions, sponsored posts, and pay-per-click ads (PPCs). Organic social media encompasses everything you don’t have to pay for, such as profile posts, story posts, hashtags, tags, mutual collaborations, and more. Successful brands typically begin with organic social media management before moving to a mix of both paid and organic posts. In most cases, paid and organic social media efforts compound upon one another, promoting brand growth.

Establishing Your Voice

on Social Media

One of the most fundamental aspects of social media marketing is establishing a clear voice for your brand. This helps to create cohesion between posts and gives both your profile and your brand an identifiable personality. However, creating your ideal voice requires a good deal of thought. Will you be humorous? Serious? Whimsical? Thoughtful? A social media management agency can help you determine which traits you want your brand to have and work them into your posts. However, remember to consider your audience. Avoid excessive industry jargon and dramatic phrases that can make you seem like clickbait. Instead, try to be as conversational as possible while infusing your language with your established traits.

Social Media Statistics

That Matter

To truly use social media to your advantage as a marketer, it’s important to understand the sheer power of these platforms. Although the popular platforms may change over time, it doesn’t appear that the concept is going away anytime soon. We’ve compiled some statistics to put the world of social media in perspective:

General

  • 3.5 billion people use social media every day. That’s nearly half of the population of the planet and counting.
  • Users spend an average of 3 hours per day on social media. This gives advertisers a large window of time to catch consumers while they’re logged on to their chosen platforms. 
  • 76% of all consumers have purchased a product that they initially encountered on social media.

Facebook

  • Though younger generations seem to prefer other mediums, Facebook is still the most popular social media platform on the internet, with 68% of adults remaining active on the platform.
  • Year over year, Facebook engagement has risen steadily, boasting a 12% increase over the last fiscal year.
  • The average percentage of Facebook users goes up among adults who earn larger incomes, with 75% of all high-income individuals choosing to use the platform.

Instagram

  • Instagram boasts 1.15 billion users that are active on its native app.
  • Of the population of Instagram users, over half are under the age of 34. 
  • Instagram image posts that contain faces perform better than those without faces by about 40%.
  • Around 65% of users say that Instagram gives them a unique opportunity to engage with brands they like. 
  • Business accounts on Instagram grow by 1.46% per month, on average. 
  • 51% of Instagram ads are seen by women. Because there’s a nearly even split, it’s just as valuable to run an Instagram ad marketed at women as at men.

Pinterest

  • There are 98 million active Pinterest users in the US alone.
  • 78% of Pinterest users find brand content useful within the platform.
  • 55% of Pinterest users go on the app to shop with the intent of buying something, making it an invaluable tool for brands looking to sell online.

Twitter

  • Though it is a much newer platform than the others featured, Tik Tok has 850 million active daily users worldwide.
  • Tik Tok’s engagement rate is an impressive 69%.
  • To date, Americans have spent 23.1 million dollars on Tik Tok. 
  • 61% of Tik Tok users have purchased from a company they first encountered on the platform.

Tik Tok

  • Though younger generations seem to prefer other mediums, Facebook is still the most popular social media platform on the internet, with 68% of adults remaining active on the platform.
  • Year over year, Facebook engagement has risen steadily, boasting a 12% increase over the last fiscal year.
  • The average percentage of Facebook users goes up among adults who earn larger incomes, with 75% of all high-income individuals choosing to use the platform.

LinkedIn

  • 76% of LinkedIn users reside outside the United States, making the platform excellent for building your brand globally.
  • LinkedIn is best for business-to-business ads, with 85% of B2B organizations and groups turning to the site to find B2B collaborations.
  • Video ads receive a higher conversion rate on LinkedIn than any other social media site, making it the most effective place to advertise with video content.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

What is Social Media

Management?

Because social media marketing has grown so rapidly, the skills necessary to run a campaign smoothly are constantly changing. Fortunately, these circumstances led to the development of social media management. While any business can benefit from social media management, we’ve found that many individuals do not have a comprehensive understanding of what social media management is, what it entails, and how it can be used to improve business. To help, we’ve created this brief guide.

The Basics

At its core, social media management is the process of analyzing what customers do in relation to your brand’s social media presence and refining future efforts to reflect what consumers want and need. A social media management team will develop posts, stories, ads, and connections with audiences online. Based on what works, the team will refine the next round of these efforts accordingly.

The goal is that after several rounds of refinement, social media management teams can begin to understand what their consumers are looking for and make social media decisions that better meet those needs. Part of this marketing subset involves working with the SEO team to establish reliable rankings for a business’s social media accounts. The teams will then work together to track and report all progress and achieve a significant ROI.

Why Is Social Media Management Important?

Social media management services are quickly becoming an essential part of digital marketing. Nearly every brand has to advertise in some capacity, whether they perform an essential service or sell a product. Because fewer and fewer people engage in traditional methods of advertising, such as watching cable TV or reading magazines, businesses must adapt to common platforms to keep themselves in business.

Social media has become a major mode of communication, and using these platforms to advertise is equivalent in importance to what TV commercials were 20-50 years ago. However, advertising is never a simple task. Just because social media platforms are free or low-cost doesn’t mean that they’re inherently easy to use for advertising. Posting effectively requires a great deal of understanding of markets, creative strategy, and planning. Social media management encompasses all of those things.

Cohesion and Voice

One of the main points of success for a thriving social media presence is a cohesive brand and voice. Both are important for developing the proper personality to engage with potential clients. Companies and businesses are expected to have a personality on social media, just as individuals have a personality.

Social media management teams ensure that all social media posts have cohesion across multiple platforms because they come from the same team or manager. If these platforms were split up among other departments, they may lack synergy, making efforts far less effective. At the same time, developing content for multiple platforms is often too much for a single business owner to take on alone.

Analysis

Social media management is much more than just posting and liking. As mentioned before, a large part of these jobs revolves around analyzing efforts and seeing what works based on the brand’s mission and intended audiences. While one company may do well on Facebook and Instagram, another may do better on LinkedIn or Tik Tok. Having a deep understanding of the communities on these social media platforms and then catering directly to those communities is a large part of the job of a social media manager.

Additionally, being able to accurately assess how posts and efforts are drawing in customers is no simple task. It takes time, expertise, patience, and consideration to run a successful social media management team and to be able to analyze one’s own efforts with impartiality.

There is a wide range of jobs under the social media management umbrella, and each plays into the above goals. It’s important to understand that developing posts and posting them is a very small fraction of what a social media management team can accomplish on a daily basis.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

What Are The Top Social Media Management

Tools In The Market?

As with any digital marketing effort, social media management works much more effectively with the help of some important tools of the trade. The most helpful of these depends on the personal opinion of the social media manager in question. Similarly, the tools used will vary from organization to organization, but there certainly are some tools that are widely recognized as among the best in the business.

We’ve rounded up a list of the top social media management tools available today and how they help social media management teams do their jobs.

Buffer

Buffer is one of the best and most comprehensive social media marketing tools for small to mid-sized companies. This platform allows you to publish, analyze, engage, and inspire collaboration on social media, all from one place. The interface is user-friendly and logical, so it’s easy to use for those who aren’t technologically savvy or don’t have a great deal of experience. Buffer’s content is aimed at helping social media managers succeed and become more efficient, and they back up their services with great customer service. Plans range from free to $399/month, depending on what you’re looking for.

Sprout Social

This platform is designed to combine all of your social media outlets into one spot. From the Sprout interface, you are able to monitor and schedule your social media posts and engagements. Sprout Social is unique in that it provides CRM software that allows you to house all your customer information in one place. For a social media marketer, this function is valuable because you can easily see how to direct ads and organic posts to your clients. The app’s reports are also incredibly well done, and many social media managers find it helpful to have a ready-to-submit report right at their fingertips. Subscriptions range from $99 to $249 per month.

CoSchedule

The CoSchedule platform is wonderful for those who are looking to blend all areas of marketing in one place. CoSchedule allows you to create a calendar that blends your social media posting schedule, emails, appointments, events, tasks, and more. For marketing teams that incorporate social media management into multiple workloads, an integrated calendar can make everything run a little bit smoother. Better yet, the function can make your to-do list feel a little less overwhelming. Subscriptions range from free to $1,200 per month.

Crowdfire

This platform has been around for a while and is a great resource for those who wish to stay on a budget for their social media management software. Unlike many options, Crowdfire allows you to sync all of your outlets. As a result, when you make changes to one platform, the system can create posts for all the other platforms as well. This keeps your updates cohesive and ensures one social media platform doesn’t lag behind. Plus, it’s free.

SocialBee

SocialBee allows you to add, edit, and share content across several social media platforms. The platform focuses on growing and creating leads, meaning that you have the opportunity to grow your business via a single management platform. Perhaps the most unique feature is your ability to recycle content from your own site. SocialBee revamps blog content and web copy to make it different enough to appear varied to Google crawlers, but not so different that you veer off-brand. Subscriptions range from $19-$79 per month.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

FREQUENTLY ASKED QUESTIONS

In most cases, no. Having social media profiles for your business on every platform is almost always overkill and leaves room for inconsistencies in your brand. Do your research and pick 2-3 that cater to your desired demographic and stick to those. Keep in mind the average age, income level, and preferences of users on each platform. It’s better to provide great content for two platforms than poor content for six.

There are incredible resources available to you if you aren’t able to manage your business’s social media. Hiring a social media marketing agency can alleviate the pressure and ensure that the process is done correctly. In addition, you can go back to doing what you do best. While securing the services of an expert social media marketing agency presents some cost up-front, you’ll likely recoup your investment with the subsequent increases in engagement, traffic, and conversions you need to drive revenue.

If something in your business’s past has put you in social media exile, it’s best to hire a search engine reputation management company. These professionals know exactly how to bury bad news with information about who you really are and can help salvage a positive social media presence for your business. These experts are different from social media managers—though services often overlap—so be sure to verify that you’re getting a reputation management company.

The answer to this question depends on your target demographics. Take a look at the demographics you rely upon, as well as those you’d like to target more effectively. Then, develop content for platforms they frequent. If you only have time for one platform, Facebook is still the most popular social media platform in the world. Many new companies create a Facebook page to act as a landing page until a website can be built.

Social media success can be measured in many different ways. Some companies simply track followers, while others judge by post engagement. Most platforms have an analytics function that allows you to see how your page has been doing. Google Analytics is also a great resource that can help you figure out what you’re doing well and where you may need to devote a little more focus. Or, consider hiring a social media management agency.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

HOW CAN WE HELP

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