Elevated, A Digital Partner


As Acceptance Insurance's Digital Agency of Record, Elevated has participated in a number of different efforts.

Deliverables:

MARKETING:

Search Engine Optimization, conversion rate optimization, paid social & paid media management.

DESIGN:

Website UX strategy, visual design, persona defining & advertising.

Acceptance mobile design on an Android phone

50%

Increase in Conversions

102

Page UX Strategy Guide

24

Website Page Designs

10

Ad Designs

Challenge


Initially Elevated identified several key areas of performance at acceptance.com where they were either bleeding ad spend on non-performing keywords/ad groups – or – not exploiting segmentations that were performing well. Between marketing, optimization and UX design efforts the challenge has been to continually evolve acceptance's digital presence to help them win in the marketplace.

SEO & Metrics


Elevated implemented 4 key strategies:1 – We segmented “state” level campaigns to city targeted campaigns in an effort to control bidding at a more granular level.2 – Through keyword research, we expanded the negative keyword list to eliminate irrelevant or under-performing keywords.3 – We implemented day-parting at the city level to improve efficiency metrics.4 – We analyzed hourly conversion metrics to set bid modifiers to improve efficiency.

Acceptance SEO & metric data on desktop and mobile

Solution


By the end of month 1, we had lowered their CPL to under $30 and by the end of the third month – it had stabilized around $23. At the same time, we were able to improve online conversions by more than 50% (from ~3,000/mo to ~4,500/mo). In addition to the above, we were able to lower the average CPC from ~$14 to ~$13. With a $100K+ ad spend, a 8% reduction in CPC translated to substantial savings. The other immediate effect was that with the exact same ad budget, they were able to increase the number of clicks and acquisitions.

Acceptance FAQ page designs on desktop and mobile

The sooner you start, the better.