Elevated increased traffic 107%, and designed a custom in-store application


Deliverables:

APP:

DJO needed an app designed for in-store use at Dick’s Sporting Goods.

DEV:

Elevated had to develop this new app in conjunction with the DJO and Dick’s teams.

SEO:

Laser targeted effort, aimed at improving revenue for a certain category of products.

27

Wireframes

32

Design Comps

4

Mood Boards

84

Cups of Coffee

Challenge


Prior to working with Elevated, DJO Global had an in-house staff dedicated to their digital marketing efforts (which included Search Engine Optimization.) Looking to grow their online revenue, DJO needed help boosting organic traffic and conversions made through their website. Giving enough attention to digital marketing campaigns was difficult operating internally, as DJO ran into issues with bandwidth and scalability.

Solution


Our team immediately went to work overhauling the account structure, introducing a new digital strategy and expanding analytics for better onsite optimization. We implemented a number of dramatic changes to the content, architecture, and external links to increase the quantity and quality of organic traffic. By taking over control of the DJO website development process, Elevated was able to build out new site features – including managing maintenance and integration in real time (a vital practice for adjusting and optimizing site content or ad copy).

The sooner you start, the better.