Trovagene Precision Cancer Monitoring (PCM) provides noninvasive and quantitative alternatives to biopsy and imaging for tracking specific oncogene mutations over time.
KPI conversions up 53.3%.
What We Did For Trovagene:
Geo-targeted Google Adwords campaign.
LinkedIn Audience Targeting.
We participated in a number of tactics with Trovagene, including Tracking (Google Analytics), Conversion Rate Optimization, and a number of other adhoc digital related strategies.
By utilizing the LinkedIn platform we were able to beat the client goal for by 53.3% for major KPIs (clicks, publication downloads and visit duration). We served ~400,000 hyper-targeted impressions during the conference between both campaigns, nearly tripling the expected reach of the campaigns.