A digital partner for Carlsbad's official website


Deliverables:

MARKETING:

CRO, SEO

DESIGN:

UX and visual design for their homepage, nav and footer.

Visit Carlsbad Mobile Homepage

1

UX Workshop Session

4

Mobile & Desktop Design Comps

6

Cups of Coffee

10

10+ Years in Carlsbad

Challenge


Evolve the Visit Carlsbad homepage, navigation and footer to improve the customers experience and drive conversions in tandem with marketing efforts.

Visit Carlsbad Desktop Homepage

Solution


Design: Introduced a new design and simplified user paths on the home page. As a result the viewer was able to get where they want to go in fewer clicks, and have a better over all brand experience.This was accomplished by completing a content audit and workshop to define the hierarchy of information and enhance the focus of priority information. Also provided a new feature for surf, weather and other perks that enhance the users experience.

Visit Carlsbad Laptop Homepage

The sooner you start, the better.