Search Engine Reputation Management:

Improving the Way Your Potential Clients View Your Brand

In a market where consumers carry the contents of the internet in their pocket, carefully controlling your brand’s reputation is absolutely essential to ensure you can effectively reach your target audience. Elevated Internet Marketing’s search engine reputation management services protects your brand by monitoring your reputation, emphasizing positive content, and minimizing negative content.

WHAT WE DO

Proactive Monitoring

The first step in reputation management is to monitor what consumers see on search engines, review platforms, and other online resources. We’ll provide monitoring and help you anticipate concerns and questions before they can negatively impact your reputation.

SERP Cleansing

Our search engine reputation management services control the content your consumers receive when searching for your business. We’ll proactively remove negative content and boost positive content, such as reviews and testimonials, on relevant websites, publications, and social media platforms.

Respond to Negative Content

We’ll help you craft a response to negative feedback on consumer review platforms. Our reputation management team will quickly respond to negative content, demonstrating that you hear and value their perspective and are dedicated to solving their problem.

Push Positive Content

Publicizing positive content and pushing it to the top of the SERP is one of the most valuable strategies to increase brand awareness. We’ll create content to inspire trust and ensure potential consumers associate your business with positive experiences.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

How SEO Plays

A Key Role in SERM

Search engine reputation management (SERM) makes sure consumers receive positive, user-generated content when they search for information about your company, making them more likely to trust your brand and the quality of the products or services you offer. However, pushing positive content without considering SEO is not sufficient to guarantee your target audience finds information that accurately represents your brand.
Creating a comprehensive SEO strategy, so your webpages appear first on SERPs and rank highly for important keywords is critical to SERM. Your content should be created with measurable SEO goals in mind, providing easily understandable information that consists of positive points supported by facts. It should also demonstrate authority by linking to reputable sources.

Taking Control of Your Name in

Google Search

Because SERPs significantly influence consumer decision-making, taking control of the search engine results that populate when consumers search for your business is critical. You can suppress negative content by pushing it from the first page to later pages. Three valuable tools for accomplishing this are social media, personal blogs, and press releases.

Join popular social media networking websites and regularly engage with them by sharing positive content about your brand. Publish relevant, informative content on personal blogging platforms that utilize your brand name as the keyword. Create press releases on article submission services or distribution networks that will be displayed to your target audience. To help you get started, consider utilizing the services of a search engine reputation management agency.

Why Your Reputation

is Everything

The online reputation of your brand may be the single most important factor in engaging your target audience and influencing their purchasing decisions. A positive reputation gives you control over your brand by allowing you to control the messages consumers receive when searching for your brand online. It encourages people to interact with your business and provides crucial word of mouth marketing from satisfied clients.

A positive reputation brings in more business, results in stronger business relationships, and facilitates growth throughout your network. When consumers trust your business, you have a competitive edge. Consumers are much more likely to choose your products or services over the competition, even if it means spending more money.

SERM Statistics

That Matter

Effectively controlling the online reputation of your brand involves monitoring your company’s performance on search engine results pages, a process referred to as search engine reputation management (SERM). The content that populates on the first few pages of popular search engines like Google significantly influences a potential consumer’s opinion of your brand and impacts their willingness to learn more about your offerings. Your brand reputation not only influences individual purchasing decisions, it directly impacts your bottom line.

Consider the following SERM statistics to learn just how influential an online reputation can be on the success of your business.

  • According to the World Economic Forum, a company’s reputation accounts for 25% of its market value.
  • Digital Squad reports that before potential consumers interact with you, 88-92% of them will have previously entered the name of your business into a search engine and formed a perception of your brand based on the information that appears in the results.
  • A study conducted by researchers at the University of Twente found that when evaluating search engine results, 91% of consumers never read past the first page of results, and more than half of them only consider the first three results on this page.
  • Turn To disclosed that an incredible 99% of consumers make purchasing decisions based on information they gathered from user-generated content related to your brand. In addition, they consider the quality of consumer experience, including reviews and testimonials.
  • The Drum shares that online reviews impact decision-making for 93% of consumers.
  • One of the most reliable forms of marketing is word-of-mouth marketing provided by friends. According to survey research from BrightLocal, 84% of consumers trust online reviews to make purchasing decisions as much as they trust personal recommendations by their friends.
  • A Forrester Research study revealed that video marketing content is 50 times more likely to achieve an organic ranking in Google search engine results pages than solely text-based content.
  • Consumers decide whether or not to give your brand a chance before ever stepping foot into your business. BrightLocal reports that 82% of consumers consult online reviews of local businesses before taking the first step in the conversion process.
  • While price is an important consideration when choosing a product, consumers also consistently value a positive buying experience and are willing to spend more money to receive one. A Podium survey found that 68% of consumers will agree to pay up to 15% more for a brand’s offerings if the business has a positive reputation for being trustworthy and delivering high-quality products or services.
  • Review Trackers discovered that consumers are 21% more likely to post a review following a negative experience with a business than they are after a positive experience.
  • Dissatisfied consumers share their experience with up to 20 other people, according to The White House Office of Consumer Affairs.
  • Research presented by Inc.com revealed that, on average, it takes consumers 40 positive experiences with a brand to mitigate the damage sustained by a single piece of negative feedback.
  • According to MOZ, a business risks the loss of 22% of its potential consumers with one negative review or article of the business or its offerings.
  • Consumers are highly aware of the influence that negative information has on a business’s reputation and the challenging nature of mitigating this influence. Digital Squad reports that 88% of consumers think removing inaccurate or harmful feedback is a difficult process.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

What is Search Engine

Reputation Management?

When prospective clients are conducting research to determine which business can best meet their needs, the first and most influential resource they will consider is the collection of reviews posted online by other consumers. In fact, these reviews hold more power than your own website when it comes to influencing purchasing decisions.

Every review posted on consumer forums, social media accounts, and other online platforms that documents a consumer’s experience with your business forms an integral part of your reputation. Each of these will most likely be evaluated by consumers before they choose to interact with your brand or speak with your team about your offerings. Whether they are true or not, these reviews can effectively make or break your business.

What Search Reputation Management Does

A category of online reputation management (ORM), search engine reputation management is a set of tactics you can employ to protect and improve the reputation of your business across online channels. Search engine reputation management services allow you to audit your brand’s online reputation and make any necessary adjustments to improve it.

SERM begins with collecting data for search queries, including terms and phrases that describe your business and the products or services you offer. Then, you’ll analyze the search results with site quality indicators and take steps to create new content that enhances your reputation. SERM is not a one-time process but a constantly evolving set of techniques that you adjust around your changing needs and the demands of your consumers.

Driving a Positive Reputation

As consumers search for your business on popular search engines like Google, SERM controls the content that appears to ensure the information consumers view is authentic, representative, and positive. With an incredible 91% of consumers never reading beyond the first page of results, controlling these links is crucial to managing your reputation.

A strong online reputation is the foundation of your business, demonstrating your credibility, fostering consumer engagement, and effectively funneling your target audience through the conversion process. A positive reputation impacts the individual interactions you have with specific consumers. It also significantly improves your long-term business relationships, encourages word of mouth marketing, and provides an opening for continued growth.

Negative Content Management

Even the best businesses will inevitably receive negative feedback. Search engine reputation management not only involves pushing positive content to the top of the SERP but also appropriately handling negative content. Simply removing the content, when possible, is not enough to truly address the issue and does not prevent it from arising again in the future.

In fact, if the reviewer notices the deleted review, this approach can even escalate the situation and cause further damage to your reputation if the story goes public. Instead, an effective SERM strategy will begin with identifying potentially damaging content. Then, the SERM team will respond to address the issues it presents and take steps to force it further down in the results to prevent consumers from viewing it and using it to form an opinion of your brand.

SERM for Success

With help from a search engine reputation management agency, you can view negative reviews as an opportunity for improvement rather than an obstacle to success. Monitoring your online reviews gives you the chance to reach out to dissatisfied consumers directly to solve their problems. To deal with negative consumer feedback, you must first begin by making the customer feel heard by actively listening, asking open-ended questions, and validating their concerns.

Establishing a courteous, professional dialogue helps the consumer realize that you value their perspective and are dedicated to correcting the problem. Then, you can move forward confidently to develop a solution around their needs. After the consumer is satisfied with your response, you can politely request that they modify their review to reflect their updated and improved experience.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

HOW TO MANAGE YOUR ONLINE

REPUTATION / IMAGE?​

While search engine reputation management may seem complicated, effectively managing your online reputation can be accomplished through three straightforward steps:

Step 1: Investigate Online Content About Your Business

Enter the name of your brand into the three most commonly used search engine platforms: Google, Yahoo!, and Bing. The first page of results is the most important, as this is what consumers initially see when they conduct research on your business, but it is beneficial to fully review the first five pages. This allows you to check for the presence of negative content that could potentially arise in the rankings during the future and impact your online reputation. While evaluating this content, ask yourself what impression it gives prospective consumers about the credibility and quality of your brand, whether this impression is accurate, and if the average consumer would be willing to interact with your company after reading this information.

You can also set up alerts to receive email notifications when your business is mentioned in news articles, blogs, videos, or other reviews that populate in Google search results pages. To utilize this tool, visit google.com/alerts and fill out your name, email address, and how frequently you want to receive notifications. You can manage the alerts to come in daily, weekly, or as they are published online. It won’t show you everything that is posted about your brand but does provide a valuable method for keeping track of information that arises on SERPs and gives you the chance to promptly handle it before it can wreak havoc on your reputation.

Step 2: Clean Up Negative Content

In addition to negative content shared by consumers, information you post online can seriously impact the reputation of your business. Evaluate your social media accounts to look for negative or inappropriate content you uploaded in the past or delete the accounts altogether to start fresh. You should also adjust your privacy settings to ensure the public cannot view future content that could influence their opinion of your brand. If other people or entities have posted negative content about you or your business, contact them immediately to request that they remove it from the platform. Detrimental information appearing on a blog, review forum, or website can be handled by finding the contact person for the source and asking them to remove the content.

In cases where you are unable to contact the site administrator, or they are unwilling to agree to remove the negative content from the site, your best course of action is to hire the services of a reputation management company that can find and remove any content considered inaccurate, irrelevant, or slanderous. However, these services cannot effectively remove news articles posted by reputable sources or court records available for public disclosure. Instead, they will focus on driving this content down in search engine rankings. This is achieved by aggressively publishing several examples of new, optimized content that features positive press coverage or beneficial feedback from happy consumers.

Step 3: Create a Positive Image

Begin creating a positive image by claiming the domain name of your business before someone else is able to do so and influence consumer perception with misleading information. Setting up social media accounts is another simple and effective way to influence your search engine rankings. Create a social media account using your full name or the name of your brand as the handle, then regularly post updates that promote your business successes, engage your consumers, and give them a real sense of your identity, priorities, and values. Find professional platforms or blogs that relate to your field and share intelligent, thoughtful comments to demonstrate your credibility and expand your business network with individuals who interact on those pages.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

FREQUENTLY ASKED QUESTIONS

Every piece of content that mentions your brand becomes part of your reputation. Evaluate your online reputation by entering the name of your business or other relevant terms into a search engine and reviewing the information it populates. Open every result you find on the first page and determine whether they produce a positive or negative effect on your reputation. Alternatively, request an audit from a search engine reputation management agency.

Webpages with in-depth, SEO-rich information about your business and its values; guides or tutorials that help consumers understand your business or offer advice on taking actionable steps to engage with your brand; video reviews created by consumers; whitepapers featuring factually supported claims on the quality and credibility of your business; and publications on influential websites that are recognized as authorities in their field, such as Forbes, Inc.com, or Entrepreneur.

Images offer numerous opportunities to improve SERM efforts, allowing you to claim branded keywords, build credible backlinks, and establish a positive reputation within the search engines consumers interact with most often. Instead of using random image filenames, implement your branded keywords to name images before uploading them to your website. When you enhance your content with these images, remember to optimize alt tags or the strings of text that describe the content of an image.

Social media platforms are a valuable tool for building your audience, encouraging them to engage with your brand, and establishing your trustworthiness. Create an official account on the most popular social media networks to announce important business updates, post engaging content, and respond to all consumers who reach out. Interactions on social media sites increase brand awareness, provide an opportunity to connect with your consumers, and substantially improve your SERP rankings.

The only guaranteed method for protecting your business from future reputation damage is to hire the services of a search engine reputation management agency. These experts will strategize your SERM by monitoring reviews, tracking keyword usage, emphasizing optimized pages with positive content, so they rank highly on SERP and quickly performing damage control on negative feedback so it does not impact consumer perception of your brand.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

HOW CAN WE HELP

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