Paid media is everywhere today. It’s not just Google Adwords. It’s Google Shopping, Facebook promoted posts and ads, Amazon and eBay stores. Sometimes it’s cost per click (CPC) and sometimes cost per impression (CPI).
In either case, we have the ability to target your audience contextually and retarget within the many search engine platforms.
The difference between a good and bad CPC campaign? Continual optimization. You can never set it and let it run, even if you have software. We don’t solely use bid management tools. Our team manually reviews and optimizes the campaign, and tests copy and calls to action, landing pages, and even times of day.
A well-run CPC campaign provides excellent data for our SEO campaigns too.