VP, Strategy

Developing sales and marketing strategies that help businesses realize their aspirations for growth is my thang.

From buying/selling/teaching advertising to launching (and then selling) a multimedia entertainment company called PACIFIC, I’ve spent my career reaching, influencing and creating audiences to benefit my happy clients – which have included MillerCoors, the San Diego Padres and Anheuser-Busch, among many others.

After a stint in radio, during which I produced multimarket campaigns for advertisers and created national sales and marketing materials for CBS Radio, I founded Fusion Marketing Solutions, Inc., a full-service advertising agency.

In 2007, I launched PACIFIC magazine, growing the company into one of Southern California’s most prominent media brands, which influences hundreds of thousands of consumers via its website(150K visitors/month), social (175K fans/followers), email, print, brand activations and events.

In 2016, having served as PACIFIC’s publisher/editor-in-chief and creative visionary, I sold the company to Tribune Publishing/The San Diego Union-Tribune, which hired me to establish profitable revenue streams, develop new multimedia advertising platforms and grow the company’s influence upon millennials and younger audiences.

3 things you may not know about me:

I can curl my tongue into a clover shape.

I was 7 the first time I stood next to my dad while he performed a kidney transplant.

Eu falo um pouco de portugues.