What It Is, How It Works and

What Elevated Can Do For You

For the best results for your SEO efforts, you’ll need the best search engine optimization agency. Elevated can ensure that your SEO is refined and that you’re ready for Google’s Core Web Vitals rollout. Contact us today to see what we can do for you.

Let’s Strategize

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Let’s Strategize

By completing this form, you acknowledge and agree that Elevated may contact you at the information above.

WHAT WE DO

Keyword Research

Keyword Research

Keyword research is a critical part of making your website appear for users searching for products or services like yours. To do it well, we’ve developed a set of keyword tools, designed to identify relevant keywords that rank for you.

Keyword Mapping

Keyword Mapping

Once we’ve determined the best keywords to include, we’ll begin to place them in relevant areas of your pages based on your site structure. Keyword mapping boosts page rank and improves your users’ experience, driving longer site visits and conversions.

Technical SEO

Technical SEO

Technical SEO encompasses our behind the scenes work to ensure you perform well and ranks high. We’ll boost your page load speed, address mobile optimization, add structured data markup, and more to enable Google’s crawlers to map your page.

LinkBuilding

Link Building

Link building is a powerful SEO tool we’ll leverage in your favor. We Optimize links that points to your website from another websites by transferring their site authority to your page in order to help increase organic traffic and build your credibility.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

The Long Term

Value of SEO

The most beautiful (and frustrating) part about SEO positioning is that it cannot be purchased like paid media. This means that although SEO takes time and dedication, once you’ve achieved quality organic and technical SEO that helps your website rank high on search engine results pages, no one will be able to edge you out by buying privileges.

Search engine use is constant, and if you put in the work to develop SEO and achieve a position on the first page of the SERP, your page will receive an uptick in traffic and conversions. This benefit only compounds on itself the longer it works. Good SEO leads to higher traffic, which leads to an increase in conversions and more money in your pocket.

Long Term Value of SEO
Search Engine Optimization

The Importance of

Local SEO

For small or locally-owned businesses, including SEO that highlights location can be the key to overall website success. The majority of searches for local businesses are performed by people who want a product or service nearby. Even more wish to make a visit or initiate contact within the same day.

Optimizing your SEO efforts to capture users entering queries like “medical supplies near me,” or “[your city] universities” helps you stand out to users searching for organizations just like you, within their home area. This is especially important for small or local businesses, who may not have the brand recognition of large chains. Fortunately, we have the toolkit to boost your local SEO and drive valuable local users to your page.

Why Link Building Is

Still Important?

No matter what other SEO tactics you employ, link building is a vital aspect of building the expertise, trust, and authority (EAT) Google assesses when ranking your page. When an authoritative page links to your own, it acts as a current, transmitting valuable rank authority to your page. Put more simply, this indicates that you are so much of an expert on this topic that other valuable pages cite you as their source.

Though it takes time, this builds trust and expertise for both page ranking algorithms and your human users. An effective link building strategy is more powerful in the long run than any single SEO tactic. Keywords will only get you so far; credibility and EAT will get you everywhere.

Why Link Building Is Still Important

SEO Statistics

That Matter

In the last decade, SEO has become standard practice in practically every industry on the planet—and for good reason. 93% of online activity begins with a search engine, and a large majority of those are searching for information, products, and services. That means, no matter how hard you may want to fight it, you must use SEO tactics in order to gain traction online.

While there are several options for search engines, over 91% of all searches are completed through Google. As a result, it’s important to keep up with Google’s algorithm changes and continually update your SEO strategy to reflect any significant ranking differences. Below are some additional facts and figures vital to SEO:

  • Be patient with your website. Even if you endeavor to implement the best SEO tactics and stay on top of the information forthcoming from Google, less than 6% of new websites rank highly enough to show up in the top 10 results. If your site is a year old or less, don’t expect to come out on top right away. Time and traffic significantly contribute to ranking, and those factors cannot happen overnight.
  • Users are 50% more likely to bounce away from your site when just 2 seconds is added to loading time. In other words, for every 2 seconds longer your site takes to load, users are 50% more likely to back out and try a new page. Things like unoptimized images, text loading, scroll smoothness, and the like can have a significant impact on SEO. Don’t ignore those things when you’re trying to rank.
  • Over 92% of key words and phrases get searched less than 10 times per month. However, the goal is not to find the highest ranking keyword and focus on it, but rather to include several keywords and phrases in your SEO. Including several keywords can help you boost your chances at ranking.
  • 35% of mobile searches fail to result in a click. To understand how you can up your traffic of mobile users, consider what one might search on a phone. Because they’re portable, users often turn to a phone for directions, to find entities nearby or to ask what is near. Local SEO tactics, as well as mobile-friendly sites, help to minimize the amount of people that see your site in mobile search results but don’t click because you don’t meet their needs.
  • It may seem like it’s hard to make SEO work for you when everyone has the opportunity to use it, but in reality over 90% of sites don’t get any organic search traffic from Google at all. This means that only 10% of all websites are even beginning to approach using effective SEO tactics, while others resort to PPC ads to market to clients. Putting in time and effort to SEO practices can put you in the elite 10% that will garner consistent growth from organic Google traffic.
  • For about 90% of location-based searches, (i.e. “restaurants in Tampa” or “hotels in Minneapolis”) Yelp appears among the top results. As part of your optimization, be sure to look after your Yelp profile and maintain good customer service there.
  • 28% of local searches, particularly for businesses or services nearby, result in a purchase. Another 45% of local searches result in the user buying online and then picking up the item in person. When used in combination with increasing your site traffic, boosting local SEO can net you real revenue.
  • The average Google search, from opening the browser to exiting the search engine, takes place in under a minute. Is your SEO ready?

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

What is SEO and how

it works?

Search Engine Optimization, or SEO, can seem elusive at first, especially if you are new to the digital marketplace. However, though SEO consists of several different factors, it is a fairly simple concept overall. At its core, SEO is a process that helps your website appear higher on a list of Google results than other websites similar to your own.

The process to make this happen is made up of tasks that help to convince Google that your page is the most relevant to the search, and therefore should appear first. However, while you are trying to convince Google of the validity and relevance of your site, you must also understand what your searchers are looking for and design your website to meet those needs. When you consider the fact that you cannot meet those needs unless Google ranks you high enough for people to see your site and click to navigate to your page, it’s easy to see that SEO is a circular process. At its core, SEO is a balancing act of creating web copy and page content that users want and need, while putting that information into a language that Google will understand and rank.

SEO Basics

When a user enters a query and proceeds with the search, they arrive at the search engine results page, or SERP. This page exists as a ranked list of web pages, complete with URLs and page descriptions, that may have the result that meets the user’s needs. While the first few results are often pay per click ads (PPC ads), a specialized search engine ad that looks like another organic search result, they are marked as such.

Implementing SEO tactics helps your website appear higher on the SERP than other sites with similar content. A primary SEO strategy is to incorporate commonly searched keywords and phrases within your site content that will cause your website to appear for users searching for products or services within your niche. The search engine will display organic results by relevance, meaning that if you have more words in common with the search query, you’re likely to rank higher.

Let’s say you own a men’s clothing store in Houston and somewhere in your website the phrase, “men’s jeans in Houston” appears. When someone searches, “men’s jeans in Houston,” Google will see that there is an exact match. The more exact matches you get that reflect the user’s intent when they search for a website, the more the search engine recognizes your website’s ability to fulfill the needs of that particular user.

The Importance of SEO

Keywords are a significant aspect of SEO, but they aren’t the whole picture. Ultimately, there are other ways to ensure that your site ranks, including building a strong link profile so respected pages link to yours, optimizing your page to provide a great user experience, and much more. However, keywords are a straightforward example of how SEO works for you.

The end goal is to optimize SEO tactics to ensure Google recognizes the purpose of your page and serves it when users are searching for content like yours. The more often your site ranks favorably and entices users to click, the more the search engine recognizes that you have answers to user needs. As a result, your ranking will continue to climb as you adjust your SEO efforts.

Snapchat

In GA4, you can configure up to 500 unique event names per user account, and each event allows for you to assign up to 25 custom parameters. You can set value definitions up to 100 characters long. 

Google Analytics’ enhanced measurement feature makes event tracking even easier than Universal Analytics. For example, this feature will automatically track events like page scrolling, video view time, and site search tracking without requiring you to input any new coding or tagging. All automatically collected events are captured as long as you use the gtag.js tag

Rely on a Skilled SEO Agency

Achieving favorable rankings on Google’s SERP is imperative for success. Most people only scan the first few sites on the SERP before clicking on one, and the majority of those will leave if flawed SEO has resulted in irrelevant content or a poorly functioning page. If your site never lands in the top few results for queries relevant to your business, your customers won’t see it. Fortunately, an SEO agency can help get you started and address each aspect of SEO in detail to provide you with the best possible rankings for your page.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

The Importance of Google’s Core

Web Vitals

Google’s algorithm changes regularly, altering the ways in which Google’s crawlers and human raters assess individual websites. This can alter ranking criteria, so it’s important to keep up with changes and adjust accordingly. Failure to do so can result in critical issues that prevent your page from appearing for your most valuable target users.

Beginning in 2021, the ranking criteria is becoming more specific, and there are once again new factors to consider. SEO success has long encompassed much more than keywords, but the new algorithm introduces a host of additional factors that Google is calling Core Web Vitals. When the update launches in May, websites will need to consider the factors Core Web Vitals presents and undertake appropriate SEO techniques to rank well.

Here is a bit of a rundown of what the Core Web Vitals entail.

Largest Contentful Paint (LCP)

Simply put, this category encompasses how long it takes for the largest piece of content on a website to load. It can seem simple to assess your performance for this metric by counting how long it takes from the moment you click until the largest piece of your landing page content loads.

However, though loading may seem fast enough to you, it’s important to know that Google assesses this value down to the millisecond. Anything above 2.5 seconds is automatically out of the “good” category, and can qualify your site as “needs improvement” or worse. The largest piece of content will vary from site to site. Unoptimized photos and videos are common culprits, but even excess coding or an insufficient server can affect LCP.

Cumulative Layout Shift (CLS)

This criteria encompasses the time it takes for the page to become stable. Essentially, CLS describes the moment when a page is fully loaded and content is fully finished shifting or moving. Page instability isn’t a critical concept, but a frustration we’ve likely all experienced when interacting with a poorly loading site.

Many people have experienced poor CLS metrics on a mobile phone, when a site isn’t loaded so the text shifts around and is impossible to read until the whole page has loaded and settled. Worse, slow CLS can cause users to inadvertently click on an external link and navigate away from your site as it shifts. If a site’s CLS is over 100 milliseconds, it will need improvement under Google’s Core Web Vitals.

First Input Delay (FID)

The last vital aspect of Core Web Vitals is closely related to CLS. First input delay describes how long it takes for a site to become usable after it loads. While CLS deals with the length of time for the page to become readable, FID examines how long it would take a user to take any action on the page in question.

FID metrics measure the timespan between loading and the point at which the user can fill out a form, search within the website, click on an internal link, or something else. Anything above .1 milliseconds is considered “needs improvement” or worse.

Address Your Core Web Vitals With SEO Tactics

No matter what kind of SEO tactics you’ve already implemented, it’s time to take a good look at how your site functions for your users with the new Core Web Vital standards. Viewing your metrics is fairly simple with Google’s built in analysis, so you can usually keep up with your website performance fairly easily. Analyzing your vitals through JavaScript may help you diagnose the culprit if one of the above metrics isn’t doing well on your site.

However, to implement change, you’ll need to address your technical SEO via search engine optimization services. With the help of a skilled search engine optimization agency, you can find the root cause of your issues and improve site function to rank higher on the SERP. No matter what the situation, it’s time to start paying attention to your site’s user experience through these Core Web Vitals. Your website’s future success depends on it.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

FREQUENTLY ASKED QUESTIONS

Ideally, both. However, if you’re just getting started or if your site needs serious, basic SEO help like implementing title tags or optimizing images, focus on SEO. Core Vitals won’t do much for you if your website doesn’t rank well to begin with. In that case, updating SEO should be your first order of business. However, if your site is already attracting organic traffic through Google, make sure you shift focus to Core Web Vitals.

Driving revenue with SEO takes time, so don’t get discouraged if your site doesn’t experience steady organic traffic right away. Remember, each specific search happens 10 times per month or less, so growth won’t happen overnight. It’s also helpful to note that SEO success compounds on itself, so a little success now will continue to grow. If you’re especially concerned, search engine optimization services will help you make sure your SEO is in great shape.

These two may seem similar, and the difference is certainly subtle. When you’re looking to simply read a website, CLS comes into play. If the words shift as they load, the time before you can read the site is longer. FID describes the amount of time before you can interact with a site after it finishes loading. This metric is especially critical for pages where the objective is to interact with objects on the page.

It’s critical to take a comprehensive approach to SEO to ensure your page ranks well on Google’s SERP and provides a great user experience. Keywords and internal and external links are critical components of your on-page SEO that can be achieved through careful attention to quality content. In addition, you must ensure your technical SEO provides a seamless, speedy user experience to ensure users can access, navigate through, and make a conversion on your page.

No. SEO is something your site has to earn, and reflects organic interaction versus how much money you paid to advertise. You can purchase Pay Per Click ads, or PPC, which will come with an “ad” tag. You can also purchase services from a high quality, professional search engine optimization agency who will, in turn, be able to help you optimize your SEO results. In addition, most SEO agencies can help you create PPC ads.

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