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Not So Fast – Hold Off on that Google Analytics 4 Upgrade The launch of Google Analytics 4 sent a chill (Happy Halloween!) across

The best marketing strategies rely on relevant, quality content marketing to create engagement and drive traffic deeper into your marketing funnel.  Amazing content –

Unlike traditional outbound advertising, paid social media advertising offers more obvious bang for your buck, especially for small businesses. With machine learning, social media

As 2020 continues to roll out fresh challenges, cities across the globe are strewn with shuttered businesses. One industry, however, shifted into high gear

As demand for credible information about COVID-19 continues to rise, Google has stepped up efforts to help those using it’s search engine connect more

In part one of this article series, we covered the basics – what programmatic advertising is and how it works. In part two, we’re