SOCIAL MEDIA

MARKETING

Hack The Social Media Marketing System

WHAT WE DO

FACEBOOK ADS

With new ad possibilities, Facebook ad management allows you to control all aspects of your company’s Facebook marketing efforts. From layout to audience, to release schedule, you control it all and can ensure that the platform is working for you.

INSTAGRAM ADS

Turning Instagram posts into ads is a great way to get the word out about your business, and attract customers who are more likely to shop at small, local businesses. This is especially achievable with help from an Instagram ad agency.

TWITTER ADS

Twitter ads are unique in that they provide the opportunity for objective-based social media marketing. Rather than only boosting a particular Tweet or article, you can work with the platform to raise engagement, awareness, conversions, and more.

LinkedIn ADS

LinkedIn users already have business on the brain, so the platform is wonderful for those who are looking to convert engagement directly into business connections. As a platform for professionals, this is great for brand awareness, business collaboration, and employment.

OTHER ADS

When advertising on platforms such as Reddit, TikTok, and Pinterest, you have the unique ability to target ads to a niche audience that will really respond to them. Snapchat allows businesses to advertise to younger crowds who have stopped using other platforms.

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THE BENEFITS OF FACEBOOK /

INSTAGRAM ADS

Of all social media options, there are significant benefits to using Facebook and Instagram ads. Unlike most social media platforms, Instagram and Facebook are owned by the same company, so it’s easy to integrate your efforts between the two and reach a wider audience who may be using only one of the two. Instagram itself is home to over 700 million users, and unlike some social media platforms of the past, it doesn’t seem to be going anywhere soon. It’s also worth noting that Instagram ads are minimally intrusive, and this leads users to be more intrigued by them than annoyed.

HOW LINKEDIN ADS CAN GROW

YOUR B2B LEADS

LinkedIn is often underutilized by professionals looking to increase their leads and grow business partnerships. This is likely due to the fact that the site’s reputation is generally focused on individuals looking for jobs or personal connections, not a platform for entire businesses to grow. In reality, LinkedIn produces 80% of all business-to-business leads that are generated on social media. Tailoring ads to capture your desired B2B collaborators on LinkedIn gives you a significant chance of making connections, as the site is full of professionals looking to do the same thing. It really is an underutilized resource that can significantly grow your B2B leads.

PAID SOCIAL VS

ORGANIC SOCIAL

Of all social media options, there are significant benefits to using Facebook and Instagram ads. Unlike most social media platforms, Instagram and Facebook are owned by the same company, so it’s easy to integrate your efforts between the two and reach a wider audience who may be using only one of the two. Instagram itself is home to over 700 million users, and unlike some social media platforms of the past, it doesn’t seem to be going anywhere soon. It’s also worth noting that Instagram ads are minimally intrusive, and this leads users to be more intrigued by them than annoyed.

PAID SOCIAL MEDIA

STATISTICS THAT MATTER

Social media marketing is an incredibly powerful tool for any business, big or small. Because many social media marketing options are free or low-cost, this method can be an especially useful addition to a tight budget. The longer you wait to implement a social media marketing strategy, the more money you are losing as a company. Below are some interesting statistics to highlight the power of social media marketing, and how its presence is altering the future of advertising.
  • Over half of the entire world  is on social media. 
  • 90% of Instagram users  follow a business of some kind. This means that if you are a business using the platform, you will likely gain a following. Once people follow you, you can post information about sales, updates, etc. to get new clients and inform existing clients of opportunities, all while spending zero dollars in the process.
  • Most marketing experts cite Instagram as the most useful influencer advertising tool.
  • The largest demographic of Instagram users is women between 18-24. This means that if you run a business that appeals to that demographic, or if you’re looking to increase your young female following, Instagram is a great place to start.
  • Though young people generally don’t use the site anymore, Facebook is still the most-used social media platform around the world, with almost 3 billion active users per month.  This means that Facebook ads have the most potential to reach the highest volume of clients. 
  • If you are looking to use social media as a funnel to your website, LinkedIn is the place to advertise. Because users on the site are generally professional and looking for concrete connections, LinkedIn accounts for 46% of all website traffic that comes from a social media page. Whereas Instagram and Facebook ads can effectively show users what they didn’t know they needed, LinkedIn users want to see ads that fit what they’re already looking for. 
  • 57% of social media users  who follow brands or companies do so to find out about new products and services. The remaining 43% are looking to find out about company news. Adding a healthy mix of both into your social media marketing strategy satiates both groups and increases your chances of increasing brand loyalty. 
  • Users generally unfollow brands for the following reasons: a poor-quality product, slow or unhelpful customer service, too many ads, or off-brand content. Keeping your content relevant to your brand, responding to messages and comments, and keeping paid ads under control can all help you retain followers, and even grow your social media presence. 
  • Measuring ROI on social media efforts can be complicated. Lots of marketers judge social media success by follower growth, while others choose to focus on how many users go from social media pages directly to the website. It can also be helpful to see if business grows proportionately to sales, posts, or promotions done on social media. It isn’t an exact science, and it may take several attempts to convince higher-ups that social media marketing really does work.
  • A large hurdle among brands is deciding which social media platforms to use. Using all of them generally results in overkill or oversaturation, while choosing the wrong ones simply misses the appropriate audiences. 
  • Over half of all consumers want brands to post more video content. If you haven’t produced any videos for your brand, that’s a wonderful way to boost your presence online.
  • TikTok is quickly becoming one of the most-used social media platforms in the world. Many small businesses have success creating TikTok content that engages audiences and gets the word out about your brand or product. Following TikTok trends and developing content accordingly is a free way to potentially make a huge impact.

 

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

DETERMINING WHAT SOCIAL MEDIA AD

PLATFORM IS RIGHT FOR YOUR BUSINESS

Figuring out which social media platforms to use for your company can be tough. While there are a lot of options out there, it’s best to focus your efforts on a select few, to keep content-centered and high-quality, and so as not to oversaturate your clients with options. When deciding what platforms to use, you will want to ask some essential questions about your intended demographic. What age are you catering to? What gender? Do you have a niche product, or is it something that a broad audience could enjoy? Do you have a following and wish to expand it? If so, ask the above questions about the demographic you’d like to bring in to your client base. Be as specific as you can about your desired customer — it will help when looking at social media platforms and how they cater to different people.

Facebook

Though Facebook is the largest social media platform, its users have trended older in recent years. However, because it is widely used around the world, you have access to the widest range of races, genders, religions, and sexualities. Because the platform is so popular, it is harder to catch users’ attention, so standout visual ads are a must. The demographic will be swayed by good value and a unique product for their age group. For all the competition, Facebook does provide inexpensive advertising options and is a great place for customers to discuss products with others.

Instagram

If you’re looking to advertise to a younger group, Instagram is a great option with a median demographic of 18-29-year-olds. Keep in mind that most Instagram users reside outside of the U.S., so if your products or services are confined here, it provides less of an opportunity. Also keep in mind that video and visual ads are key, as the app runs entirely on these two mediums.

Snapchat

Snapchat presents opportunities to market to a very niche market. The app is very popular for users under 24,, but not many other people. The main draws to the site are filters and disappearing photos and videos, so if you have a creative way to market under these stipulations, more power to you. A Snapchat ad agency is the way to go if you’re stuck on this platform.

YouTube

Lots of advertisers forget that YouTube is a social media platform as well, and one that is highly effective to advertise on. Ads are often repeated, so your viewers are likely to see the information several times, cementing it in their memory. The payment options are based on whether a user interacts with your ad, so there isn’t much of an upfront risk to advertising with them. You will need to use video to advertise, as that’s what the platform is all about. If you can manage to get a quality video together, you’ll find that YouTube reaches almost every age group and demographic and can yield some amazing results.

LinkedIn

Most people associate LinkedIn with individual profiles, but businesses can yield some great business-to-business connections there. If you’re looking to advertise within the business world, or to working professionals aged 30-64, LinkedIn is a great option.

Another consideration when deciding upon platforms is reputation and respectability. If you are in the legal or medical communities, for example, it may be inappropriate or ineffective for you to use TikTok or Snapchat to advertise. Though you may be looking to bring in a younger crowd, places like Twitter and Instagram will get you a similar demographic without the necessity to create content that is wildly off-brand.

If you’re an art-based creative company touting your new collaboration, LinkedIn likely won’t be the scene for you, and Facebook would be a better way to reach a similar group. Feeling out the “vibe” of the platform is just as important as the demographic information itself. If you need help, hiring a site-specific professional, such as a Twitter ad agency can help give you detailed and personalized advice.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

APPLE IOS VS FACEBOOK ADS

WHAT YOU NEED TO KNOW

We’ve discussed how Facebook’s mega presence on social media makes it a convenient and effective way to advertise. For now, that remains true. However, changes are coming in Apple’s iOS 14 that will significantly alter how straightforward advertising on Facebook is to do. Right now, a program called Facebook Pixel reports to Facebook when a user buys something after clicking on an ad for it. This helps advertisers in a few ways. The first is that they can plainly see how effective their Facebook advertisements are at bringing in direct business, a fairly straightforward yet helpful bit of information. However, Facebook Pixel can also help advertisers target new clients, by grouping them together based on things they’ve bought in the past. This data is how Facebook knows who to advertise to when you set a Facebook ad to target, “women over 30,” or, “people interested in current events,” for example. They determine a lot of this grouping based on Facebook Pixel information, and it leads to fairly effective and straightforward advertising. 

Apple’s new iOS 14 is going to change this. Apple has recommitted to certain data privacy enhancements that are meant to protect users’ information from being constantly mined for advertising purposes. In this new update, iOS users will be able to opt out of tracking, meaning that Facebook Pixel will be unable to send information back about purchases and demographics. This may severely limit an advertiser’s ability to target specialized groups. This can also severely sway statistical data about advertising, as some people will still be able to opt in to tracking. The discrepancy between the two groups will likely lead to misfired ad attempts by Facebook, and a dip in the efficacy of Facebook ads in general.

In response, Facebook has developed a system called Aggregated Event Measurement. This is a way to collect general information about Facebook users without dipping into information protected by the iOS update. This tactic is still very much in development, so not a lot is known about how it will play out for advertisers. We do know that there are 8 conversion events that are currently measurable under the restrictions, and by prioritizing these events you can maximize the potential of ads under the new system.

Essentially, Facebook is responding to Apple’s privacy protections by finding criteria that may define a group without actually mining their data for information. These eight Aggregated Event Measurements are predetermined by Facebook, and their algorithm prioritizes them for you based on your business and past client bases. However, you have the ultimate control over these measurements. At any time, you can reorder the eight events to prioritize groups that you believe fit into your company’s desired demographic.

This new system is great for people who wish to maintain autonomy online, but for advertisers, it generally means that the audience you can reach on Facebook will be less specific, and depending on your product, the ads may be less effective. If you have a particular niche product, you may want to consider a different mode of advertisement or altering your Facebook ad to appeal to a more general audience. 

Do remember that this update is coming from Apple. This means that the portion of the world that doesn’t use iPhones or iPads will be generally unaffected. Though other companies may have their own identity protection plans, this particular update is only available to Apple users. However, it’s worth noting that this update could have wider ramifications than just Facebook. If other sites rely on privacy infringement to target ads, there may be hiccups in advertising with them as well. Now would be a great time to seek out a Facebook ad agency to guide you through the changes and keep your ads afloat.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

FREQUENTLY ASKED QUESTIONS

Social media advertising helps you target users on social media with ads relevant to your business. You can utilize your desired social media platform to create ads customized to your needs. First, you’ll need to identify your target market, choose an effective platform, and develop ad copy to attract clients. Then, the platform will analyze its users information and how they interact with its services to serve your ads to your most important demographics.

While you’ll need to engage in a healthy advertising mix for your business, it’s important to know that social media advertising is relatively inexpensive compared to traditional advertising. You’ll reach a large number of targeted individuals at a fairly low cost, especially when you consider that most social advertising is on a cost-per-click (CPC) basis. Best of all, you can incorporate your best-performing traditional advertising techniques into your social strategy.

Facebook, Twitter, Instagram, and YouTube are all social media platforms that show longstanding popularity with consumers. However, TikTok and Snapchat are up-and-coming, especially among younger demographics. In addition, LinkedIn is essential if your company provides B2B products or services. In the end, you’ll need to perform research to determine your ideal demographic and choose two to three platforms based on your needs.

Ideally less than half. If you’re buying all of your clicks, the customer loyalty isn’t there and you probably need to examine why that is. If you aren’t paying to advertise at all then, well, you’re Kim Kardashian. Ideally, you’ll get a good amount of organic growth, and can fill in the lulls in growth with paid ads that can boost your numbers and keep your account’s momentum going.

Creating engaging social media advertisements that successfully drive users to your page is the reason you’re investing in social to begin with. However, the type of ad that is the most effective for your unique business can differ depending on a variety of factors. In general, video and image-based ads tend to fare better than text-based ads. For Facebook and Twitter (who share a messenger service) and LinkedIn, consider employing a chatbot.

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