Industry-leading Digital Marketing

Strategies For Startup Companies In Any Sector

Just because your business is brand new doesn’t mean your marketing strategies need to rest in inexperienced hands.

WHAT WE DO

eCommerce

With the success of eCommerce platforms like Shopify & Magento, many entrepreneurs are choosing to create direct-to-consumer eCommerce brands. Finding the right ROI with digital ads like Facebook / Instagram can be challenging without the help of an experienced agency.

Healthcare

The healthcare industry continues to be a booming and lucrative area for the creation of startup businesses. Elevated has helped launched healthcare startup brands ranging from medical devices to new pharmaceutical products.

FinTech

Elevated provides leading Financial Tech and Financial Services companies with the creative, industry-driven expertise and effective FinTech marketing strategies your business needs to grow.

Business to Business

B2B startups are emerging in every industry, from tech to SAAS. Having an experience B2B startup marketing agency can help bring in the right customers at a profitable cost.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

Increase Customer

Acquisition

Customer acquisition is one of the main challenges facing startups in the last few years. This means that addressing the question of acquisition should be at the forefront of any marketing agenda. By creating a concentrated digital marketing plan, an expert SEO team can easily create organic website growth, increase traffic, and increase conversions.

We approach this step by being ultra-specific with our analytics, looking not just for generalized information but seeking to create data-driven solutions that are expertly tailored to your startup. By understanding exactly what your customers are searching for, we can effectively guide them to your startup’s website or social media pages.

Establish and

Build Trust

Without a history or many client testimonials, many people feel wary of engaging with startups, especially within the first years of operation. However, building customer relationships is essential if you want to increase the engagements that truly drive revenue. As with any other relationship, your relationships with your customers must be built on trust.

We begin fostering a sense of trust between your startup and your clients by focusing on evergreen and useful informational content. Improving your website is also key, emphasizing an eye towards user experience mechanics as well as security and safety measures. Your efforts will result in an increase in engagement between company and customer.

Make Your

Budget Count

We know that startups don’t often have an excess of funds to spend on marketing efforts. That’s why it’s so critical to focus your budget on marketing strategies that provide the most impact. We’ll help you make sure your existing marketing budget is deployed as effectively as possible.

This is achieved by focusing on your strengths both for inbound traffic and onsite clicks. SEO tools can help drive organic traffic efficiently and inexpensively. We also suggest implementing CRO strategies to capitalize on the website traffic you already have.

Helping Grow Startups With Virtual Marketing Strategies

Startup Marketing Statistics That Matter

Startups come in many shapes and sizes. However, no matter the business plan in development or the industry in which it’s being built, it’s important for startups to equip themselves with the tools to succeed. Though the process may seem overwhelming as you’re first getting started, marketing is essential from the very beginning.

There is no way to scale a business model in an economic fashion if you haven’t done the work to attract customers from the start. As such, marketing is key. These are some startup marketing statistics that are important to know as you begin your venture:

  • 75% of customers say that they judge companies based on their websites.
  • Despite the large amount of stock most customers put in a company’s internet presence, 36% of startups don’t have a website. This is especially baffling considering the amount of startups focused on tech-related industries.
  • Millennials are nearly 250% more likely to respond to startups with blogs and social media pages over website landing pages. If they’re your market audience, beginning with social media can help get you off the ground as you develop a full website by reeling in a large amount of attention.
  • Nearly half of all Google searches are for local businesses. For startups, this is especially impactful. If you are just beginning a business, play up the local and small-business nature of what you’re doing. You’re bound to get more search engine attention at the very beginning, and your brand can continue to gain followers from there.
  • Over 60% of startups invest in social media marketing efforts. These tactics help to build your brand recognition, allow customers to get to know your company in an approachable way, and act as a streamlined marketing method when you’re starting out. Social media marketing is also one of the best methods for attracting new customers to your startup. Overall, social is well worth the investment.
  • 19% of startups are opting to cut back their budget for traditional marketing methods, and are focusing instead on social media marketing, email marketing, and other digital marketing efforts.
  • 50% of all startups devote two hours or less per week on marketing efforts, meaning that half of all startups are wasting potential for customer growth.
  • Customer acquisition is most commonly cited as the biggest challenge facing startups.
  • Video marketing is one of the fastest growing forms of digital marketing, and engages audiences more than ever before. Adding quality videos to a startup website or social media account can lead to incredible results and increased attention.
  • First impressions truly count, and they happen much more quickly than you might think. It takes as little as .05 seconds for a visitor to judge your website or social media pages. Though it is incredibly important to have these outlets in the first place, it’s even more important to navigate them correctly.
  • 6% of startups cite Facebook as being the outlet that works best for their marketing efforts, followed closely by email marketing.
  • Paid ads can be a great source of traffic, but they can’t sustain your startup alone. Only about 42% of startups cite paid ads as their most effective outlet, and 70% of consumers say that they’d rather learn about a company organically.
  • Email marketing campaigns and Facebook posts provided the largest ROI in 2019, making them great tools to begin marketing efforts for startups.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

How SEO Can Jumpstart

Your Startup

Beginning a startup is an enormous undertaking. To build a company from scratch is hard work, and there often seem to be a million details and tasks that demand every moment of your day. Especially at the beginning, it can be tempting to let marketing efforts fall by the wayside while you construct the company’s inner workings and get things running smoothly.

However, digital marketing efforts are among the most worthwhile investments for startups. SEO especially can help to grow a new website and give your startup the attention it rightfully deserves. Benefits of SEO for startups are numerous, and we’ve detailed a few of the most important below:

Improved Visibility

When you first begin your startup, you may need to build a client base from scratch, especially if you’re new to the industry or aren‘t already entering the market with a list of valued clients from a previous endeavor. Unfortunately, building a client base is difficult if you haven’t established an online presence and can remain so even once your website goes live. If you’re not already established, few people will come across your website because few people have heard of you—and even fewer will search directly for your new website.

The fewer interactions your website receives, the lower it falls in the search results, further lowering your traffic numbers. You can see how this can become a vicious cycle if not corrected quickly. SEO is the key to stopping this deadly internet spiral. By implementing SEO tactics, you have a better chance of ranking highly on Google search results, improving your website traffic and brand recognition.

More Click Throughs and Conversions

Tapping in to key searchable content translates into more traffic for your site. Once your audience is present, you have an increased chance of product sales or conversions for your newsletter, email list, and other offerings. While these things are certainly beneficial to your SEO ratings, they can also help you build a loyal customer base, which translates into increased revenue and money in your pocket.

Customer Data

When you start out, your knowledge of your target audience and their demographics is limited to your informed research. As SEO helps you rank for the popular search engines, you will continue to build more information about who is interested in your product or service based on who clicks on your website and what they do while there. Moving forward, you will be able to provide further focus for your SEO efforts and maximize their impact. This may also help you to alter your product or service based on the customer data you compile.

Local Business

As a startup, local business is an important focus, especially in the early days. In fact, nearly 50% of all Google searches are in reference to a local business or service. While you remain new, small, and locally-based, tapping into local search is critical to bring in customers. Even if you grow to be a national or international company, starting your client base at the local level will serve as a solid foundation.

Don’t Overlook SEO

There is no business too small to benefit from SEO. In fact, smaller businesses and startups can see even more profound results from SEO than larger corporations due to their reliance on local searches and limited investment-heavy marketing strategies. For startups, SEO really is the key to success—make sure your strategies are focused, goal-oriented, and results-driven.

To get off on the right foot, contact a dedicated SEO agency. The toolkit and expertise provided by a professional team can optimize your SEO budget, while allowing you to focus on the other important aspects of launching your startup. You’ll find that the results are well worth the investment.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

3 Steps to Grow Your Startup

Business Traffic Quickly

For startups needing to boost web traffic and grow a client base, the name of the game is speed. Building a strong following right away can be the difference between a thriving startup and one that doesn’t make it far. For many startup owners, this is a frustrating concept.

Unfortunately, paid advertisements only get you so far, and organic growth is perceived to be just that: organic. This implies that you have no control over what happens with your web traffic and that you must let it grow on its own time. However, this couldn’t be further from the truth. On the contrary, there are several methods you can use to boost your organic traffic at a rapid pace, helping you to build a solid foundation for your startup from the beginning. To help, we’ve created a three-step guide to growing your organic traffic quickly.

Step 1: Start a Blog

Blogs are beneficial for many reasons, but they are an especially great place to incorporate keywords you may otherwise have a hard time fitting into your web copy. You can formulate blog topics that incorporate key phrases that rank high in your keyword research, drawing in the large amount of users searching for that content.

Blogs also allow you to engage with people who are searching for information relevant to your products, service, or industry. The associated website traffic and clicks boost your SEO efforts, helping you become more visible to those who do want to spend money with you. As a result, search engines will recognize that you’re meeting user needs and adjust your rankings accordingly.

Step 2: Create Original Visual Content

Creating original, unique, and easily accessible information is a great way to engage with audiences while providing them with information about your business—and encouraging them to follow your link back to your website to continue the engagement. Currently, visual content is the most successful method of capturing user attention and sharing valuable information that solidifies your expertise and authority. Media like infographics, explainer videos, and other image and video-based content allow you to share information in a creative and entertaining way that is conducive to sharing.

Even if a user within your target demographic was not previously interested in your business or your niche, they may opt to engage with a fun video or graphic that makes the information easy for them to digest. This not only allows untapped audiences to engage with your content, it also appeals to users in the market for the products or services you provide. The result? Increased organic traffic that converts.

Engage on Social Media

Social media algorithms and human users alike rely on activity to determine the vitality of a social media page. If your page experiences engagement between you and your followers, the platform is more likely to suggest your page to related users. Just as importantly, your followers are more likely to share your page with others.

Engaging on social media means posting regularly, using story functions, and, most of all, replying to comments. Seeing this kind of back and forth creates brand loyalty, and shows others that your company is passionate about customer service. As a result, posts linking back to your highest-converting landing pages will drive follower traffic to your site.

Consult With An SEO Agency

After you’ve gotten a head start, it’s important to realize that long-lasting SEO and organic traffic building takes time, patience, and experience. Hiring a reputable SEO agency helps you ensure you’ve covered all your bases and are implementing effective tools for continued growth. While the beginning is the most important time to grow a client base, don’t back down from utilizing your available resources to nurture your growth well into the future.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

Learning SEO Basics to

Benefit Your Startup

Whether you’re an entrepreneurial veteran or just beginning to run your own business, implementing SEO for your startup can be overwhelming at first. You likely have a long list of tasks on your plate to get your startup going, meaning that diving into digital marketing may be the last thing you want to do. However, implementing a web presence with good SEO is one of the very best things you can do for your young business.

SEO helps you grow a client base, capitalize on existing markets, and establish brand and name recognition for your startup. Fortunately, despite the many ways it can help your newly formed company, the basic concepts of SEO are relatively simple to understand. An effective SEO strategy boils down to three major categories, all of which are critical to developing a successful online presence.

On-Site SEO

On-site SEO is perhaps the best-known SEO category as well as that which is most easily controlled. This category encompasses all the aspects of your site you can manipulate to optimize your placement in the search engine results page (SERP). On-site SEO includes elements like:

  • Title tags—the HTML element that dictates the title of your page as it appears on search engines. Title tags should be brief, descriptive, and engaging.
  • URLs—your URL can optimize your SEO positioning. To do it, keep it short, descriptive, and keyword-rich.
  • Meta descriptions—these brief descriptions are associated with your URL and title on the SERP. Ideally, they give your readers an idea of what content is on your page and include keywords.
  • Content—creating informative, highly relevant, and evergreen content that includes plenty of keywords helps bring in traffic and keeps users on your site.
  • Design—a cohesive, appealing website design makes finding critical information much easier and directs users to your lucrative conversion pages.
  • Navigation—the ease with which a user can move around your website and use its functions promotes longer stays and helps users find important content.

Off-Site SEO

This SEO category encompasses your website’s relationship with other websites, allowing you to develop expertise, trust, and authority (otherwise known as EAT, an important Google ranking factor). Most of this EAT clout comes from placing links on reputable pages that generate relevant traffic to your site, extending their EAT to your website.

This is where blogs and original visual content begin to showcase their utility. If you create quality content, it’s likely that it will be referenced elsewhere. This benefits your site’s SEO by indicating that you’ve established EAT. Off-site SEO works well with infographics, videos, and social media posts as well. The more quality, relevant content you create, the more sites will share it and the stronger your off-site SEO becomes.

Technical SEO

This category refers to all the back-end work that helps your site function well. This type of SEO enhances your website crawlability, allowing the search engines to compile information about your site and improving its usability for your human viewers. There are several ways to improve technical SEO:

  • Evaluate speed. Google uses site loading speed as a strong indicator of website quality. Addressing this can help with overall optimization and improve user experience.
  • Eliminate duplicates. If you display identical content on your website more than once, search engines may interpret it as poor quality. Your ranking will suffer as a result.
  • Make sure your site is mobile optimized. If your website looks great on desktop but is difficult to use via mobile, your bounce rate will skyrocket, indicating poor site quality to the search engine. Make sure your site is adaptable and responsive.
  • Increase security. The overall security of your site affects whether people trust it enough to use it. Perhaps more importantly, security indicates whether Google will recommend your website to users, warn users away, or block it altogether.

All three categories of SEO come together to formulate the quality and visibility of your website. While not difficult to understand, some aspects of these three categories can be difficult to manipulate on your own. Hiring a professional SEO agency can help you make sure your SEO efforts address each category for increased success.

LET’S GET REAL

Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

FREQUENTLY ASKED QUESTIONS

As technical SEO involves manipulating the back-end elements of your website to improve page speed, eliminate issues, and boost your SERP rankings, it can be one of the most difficult types of SEO to perfect. In fact, many of the aspects of technical SEO require a background in website design and SEO to implement effectively. It’s generally best to hire a professional SEO agency to save time and eliminate headaches.

Begin a Facebook page. Facebook is the world’s most popular social media platform and allows you to reach a large chunk of your target demographic free of charge until you’re ready to begin a paid marketing campaign. In a pinch, your Facebook can also act as your website on Google My Business while you develop a more permanent online solution for your startup.

The answer to this question depends on your ideal audience. If you’re gearing your products and services toward millennials, then starting a blog and utilizing multiple social media outlets is the best route. If you plan to develop a B2B company, LinkedIn and email lists may be more effective. The more targeted you can be, the more you can hone in on the best way to engage.

If you’ve tackled SEO on your own and you’re not seeing results, it’s time to call a professional. Just a few poorly-handled elements of your technical, on-page, and off-site SEO could push you significantly down the SERP. If you’ve been working with a company, consult with them about what’s going on. Remember that SEO must change along with search engine algorithms—developing a successful SEO campaign is not a one-and-done event.

Many startups grow and develop into something different than when they started. However, it’s important to engage audiences from the beginning to build brand loyalty. Is Microsoft doing the exact same things now that they started in the garage over 45 years ago? No. Are many of the original believers in Microsoft still excited and engaged with the company? Absolutely. Build your superfans now.

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