In the world of digital marketing, having the right content takes you a long way towards achieving your goals. Whether it is on-page content for your website, or marketing expansion through a blog or other means, quality content is an important factor that helps you showcase your message.
It’s important to understand why quality content development is so crucial for the success of a business as well as for the everyday user. If the content on your site is not well-written, relevant, or appealing, the chances of them engaging further is slim to none. The same could be said for a customer visiting a store. If the layout is awkward or the merchandise is of poor quality, who would want to shop there?
In order to develop the content that will compel your audience to engage, it’s crucial to take great care in your content topic research in order to understand your audience. In your research, you want to find what is important to the users. More specifically, your content topic research should have what they are searching for as its focus. Understanding user interest and search behavior is vital to success in SEO. If you can understand these two, you will be better fit to provide the solution to audience’s needs. Let’s take a look at generating content ideas.
I like to think that generating quality content is, in large part, turning your keywords into a conversation. If we take search behavior as users asking a question, then you should develop content that can then provide the answer. For the purpose of this post, we will discuss content development tools that will help you come up with ideas for content pieces that are relevant to the keywords you want to promote:
1. Google Adwords Keyword Planner
This may be no secret but let’s discuss anyways. Keyword Planner is a free tool for advertisers of all experience levels. It can be used for building new or expanding on existing advertising campaigns. But that doesn’t mean it can’t be used for other things. The beauty of using this tool in content topic development is that it takes your input and gives you a list of related search terms, their average search volume, and much more. You only have to play with the settings and the possibilities might just be endless.
2. Keyword Tool
By punching in a keyword, it allows you to generate ideas based on what people search for on several different platforms. This includes Google, YouTube, Bing, Amazon, and the App Store. Being able to reach out and see what your audience may be looking for can be a big help when creating content topics.
This tool is very creative! It takes your query and gathers results in the form of questions & prepositions. It also allows you to get results according to which region you would want to target as well as export this list to a .CSV file. This tool is great because the findings “could be shared to prompt a conversation on how you could start answering your public better.” As mentioned before a big part of generating quality content is speaking to the needs of your audience.
While this may not be a free tool, it may be worth checking out. The Content Explorer by ahrefs is great because by entering in a keyword, it will give you the most shared content related to your query. This takes a bit of creativity as it will provide you with the currently trending results. It’s up to you to decide how these topics are relevant. It also tells you some cool information about each post such as domain rating, number of referring domains, and etc.
This subscription based software has been featured by many big names in the digital marketing space including MOZ, Search Engine Land, ahrefs, and more. The root of this tool focuses on finding the most profitable long tail keywords. It does this by analyzing keyword competitiveness, calculating keyword profitability based on various metrics, creating custom domain targeting, and much more. This is a tool to consider for the serious marketer looking to expand possibilities by going deeper into the long tailed search query analysis benefits.
We’ve barely scratched the surface of the potential each of these tools has for your content development efforts. Play around with them and maybe you’ll find something you never would have thought of otherwise to take your content development to the next level.
If you have a great content development tool, feel free to leave it in the comments below!