Healthline
Healthline.com is an online resource that offers readers and visitors objective, trustworthy and accurate health information, guided by the principles of responsible journalism and publishing
ELEVATED
A DIGITAL PARTNER
Marketing
Search Engine Optimization, conversion rate optimization, paid social & paid media management.
Design
Website UX strategy, visual design, persona defining & advertising.
ELEVATED
A DIGITAL PARTNER
Marketing
Search Engine Optimization, conversion rate optimization, paid social & paid media management.
Design
Website UX strategy, visual design, persona defining & advertising.
70%
Increase in first - time visitor’s time on site
Velit ac.
45%
All of the ideas implemented generated heightened response
14%
Increase in revenue on same number of site visitors
Healthline’s Product Development team had a two year run of consistent success and had already made a massive transformation and improvement to the variety of template layouts, but needed a fresh perspective on how to get their users to engage further and get to the next level of visit duration and reader engagement. Yet, they had very little available bandwidth to manage an outside resource.
As with most of our UX analyses, we immediately and intuitively saw a few subtle and key changes that would create easier user paths and lift. That wasn’t enough though, so we dug into the data, broadened the perspective of potentially relevant influences and cross-industry applications, while being vigilant of how easy our modifications were to implement.
Of the ideas that we generated, all of those that were implemented and all resulted in improved user response. One of the more subtle modifications simply removed a key barrier to user flow and generated visit duration 7x higher than their internal benchmark.
CHALLENGE
Healthline’s Product Development team had a two year run of consistent success and had already made a massive transformation and improvement to the variety of template layouts, but needed a fresh perspective on how to get their users to engage further and get to the next level of visit duration and reader engagement. Yet, they had very little available bandwidth to manage an outside resource.
SOLUTIONS
As with most of our UX analyses, we immediately and intuitively saw a few subtle and key changes that would create easier user paths and lift. That wasn’t enough though, so we dug into the data, broadened the perspective of potentially relevant influences and cross-industry applications, while being vigilant of how easy our modifications were to implement.
RESULTS
Of the ideas that we generated, all of those that were implemented and all resulted in improved user response. One of the more subtle modifications simply removed a key barrier to user flow and generated visit duration 7x higher than their internal benchmark.
LET’S GET REAL
Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.
The Challenge...
Healthline’s Product Development team had a two year run of consistent success and had already made a massive transformation and improvement to the variety of template layouts, but needed a fresh perspective on how to get their users to engage further and get to the next level of visit duration and reader engagement. Yet, they had very little available bandwidth to manage an outside resource.
THE SOLUTIONS...
THE RESULTS...
Of the ideas that we generated, all of those that were implemented and all resulted in improved user response. One of the more subtle modifications simply removed a key barrier to user flow and generated visit duration 7x higher than their internal benchmark
Healthline
Healthline.com is an online resource that offers readers and visitors objective, trustworthy and accurate health information, guided by the principles of responsible journalism and publishing.
Industry: Lorem Ipsum
Company size: Lorem Ipsum
Location: Lorem Ipsum