Elevated,A Digital Partner


Deliverables:

MARKETING:

Search Engine Optimization, conversion rate optimization,
paid social & paid media management.

DESIGN:

Website UX strategy, visual design, persona defining & advertising.

70%

Increase in first - time visitor’s time on site

45%

All of the ideas implemented generated heightened response

14%

Increase in revenue on same number of site visitors

Challenge


Healthline’s Product Development team had a two year run of consistent success and had already made a massive transformation and improvement to the variety of template layouts, but needed a fresh perspective on how to get their users to engage further and get to the next level of visit duration and reader engagement. Yet, they had very little available bandwidth to manage an outside resource.

The Results


Of the ideas that we generated, all of those that were implemented and all resulted in improved user response. One of the more subtle modifications simply removed a key barrier to user flow and generated visit duration 7x higher than their internal benchmark

The Solution


As with most of our UX analyses, we immediately and intuitively saw a few subtle and key changes that would create easier user paths and lift. That wasn’t enough though, so we dug into the data, broadened the perspective of potentially relevant influences and cross-industry applications, while being vigilant of how easy our modifications were to implement.

LET’S GET REAL


Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

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