Enhanced user experience increases conversions


Deliverables:

SEO:

Search Engine Optimization (SEO) national campaign

CRO:

Conversion Rate Optimization (CRO) national campaign.

DESIGN:

Evolved website page designs and User Experience (UX) strategy.

103

Page UX Strategy Document

37

37% Conversion Increase to “t:simulator” Page Views

11

Heat Map Strategy Reviews

341

Sticky Notes

Challenge


Tandem has diverse marketing needs from PPC, SEO, UX strategies, CRO, and design updates. They needed to increase conversions and generate more qualified leads. Evolutionary website design was needed to improve the navigation, page layouts, and module designs to drive conversion rates and a better user experience (UX).

Solution


Elevated introduced a new digital strategy and expanded analytics for better onsite optimization. Many visual changes occurred to reformat the content hierarchy, navigation, IA, and overall visual interface. As a result the updated UX strategy and web page designs were clear, welcoming and targeted to provide a better customer experience.

The sooner you start, the better.